Healthy Currency

Brands accept wellness-minded rituals as a form of currency

Implications - As part of unique promotional campaigns, some brands are exchanging healthy habits and experiences for their services--seen in everything from step-exchanging pop-ups to travel memory point systems. These campaigns appeal to consumers by giving them more incentive to create and maintain healthy wellness-related habits.

Workshop Question - Conceptualize an alternative form of currency your brand could incorporate into its next promotional campaign.
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
54,064 Total Clicks
Aug 18 - Feb 19
This Quarter and Warm
WorldSocial Media
Featured Examples
Sneaker Brand Pubs - 'The Runaway' by New Balance Only Accepts Miles Run as Currency
SCORE 8.9
This Quarter and V. Hot 1,434 Clicks Pub: Feb 25, 19
Sneaker Brand Pubs
'The Runaway' by New Balance Only Accepts Miles Run as Currency
‘The Runaway’ by New Balance in London is the first-ever pub to be opened by the sneaker brand and it specifically targets marathon runners through the Everybody’s Race campaign.... [More]
Anti-Screen Hotel Suites - The Check Out Suite at Hotel Bellora Challenges Guests to Stay Offline
SCORE 8.3
This Quarter and Hot 794 Clicks Pub: Jan 29, 19
Anti-Screen Hotel Suites
The Check Out Suite at Hotel Bellora Challenges Guests to Stay Offline
The Check Out Suite at Hotel Bellora in Gothenburg, Sweden sets itself apart with a unique premise: the room rate is determined by the time that guests spend on social media. While there are now... [More]
Step-Exchanging Pop-Up Cafe - Uncle Toby's Oats Energy Exchange Café Uses Steps as Currency
SCORE 5.3
This Year and Warm 406 Clicks Pub: Sep 4, 18
Step-Exchanging Pop-Up Cafe
Uncle Toby's Oats Energy Exchange Café Uses Steps as Currency
It’s not uncommon for people to indulge in desserts after exercising, and the Uncle Tobys Oats Energy Exchange café is letting consumers trade their steps for snacks. In an effort to... [More]
Travel Memory Competitions - United Airlines' 'Million Miles' Will Give Away 1 Million Points
SCORE 4.2
This Year and Average 165 Clicks Pub: Aug 21, 18
Travel Memory Competitions
United Airlines' 'Million Miles' Will Give Away 1 Million Points
Precious travel memories can be turned into a trip to somewhere new with United Airlines’ Million Miles competition, which is rewarding travelers with airline miles in exchange for happy... [More]
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