Brands present healthy interpretations of masculinity to young men and boys
Trend - The absence of healthy notions of masculinity can be harmful on the mental and emotional development of young boys, and brands are now taking it upon themselves to be part of the process that teaches the younger generation that masculinity doesn't only encompass the sometimes-restrictive perceptions that their predecessors were raised with.
Insight - As Millennial and Gen Z consumers continue to break boundaries when it comes to what constitutes identity, they're increasingly expecting that brand messaging reflects their more progressive views on people's orientations, expressions and identities. These generations understand the role that the media plays in either perpetuating or removing harmful stereotypes, and push brands to speak more directly to their own opinions in a move toward authenticity.
Insight - As Millennial and Gen Z consumers continue to break boundaries when it comes to what constitutes identity, they're increasingly expecting that brand messaging reflects their more progressive views on people's orientations, expressions and identities. These generations understand the role that the media plays in either perpetuating or removing harmful stereotypes, and push brands to speak more directly to their own opinions in a move toward authenticity.
Workshop Question - How could your brand present healthy ideals to its customer?
Trend Themes
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Healthy Masculinity — Brands are promoting healthy notions of masculinity to young boys and men in their campaigns by debunking traditional stereotypes and cultural constructs.
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Inclusive Messaging — Millennial and Gen Z consumers are seeking brand messaging that is authentic and reflects their more progressive views on identity and expression, pushing brands to speak more directly to their opinions.
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Social Awareness Campaigns — Brands are promoting social awareness, inclusivity, and respect in grooming and lifestyle campaigns that aim to redefine what it means to be a man and foster positive role models for men of all ages.
Industry Implications
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Marketing & Advertising — Brands are using their marketing and advertising to promote healthy and inclusive notions of masculinity, sparking conversations about the changing definition of masculinity.
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Fashion & Grooming — Fashion and grooming companies are promoting diversity and inclusivity in their campaigns to reshape societal standards for male beauty and redefine what is considered attractive or masculine.
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Non-profit & Activism — Non-profit organizations and activist groups are partnering with brands to promote social awareness campaigns and challenge outdated stereotypes of masculinity that perpetuate harmful behaviors and attitudes.
4 Featured, 30 Examples:
110,844 Total Clicks
Date Range:
Jun 17 — Feb 19
Trending:
Average
Consumer Insight Topics:
