Taught Masculinity

Brands present healthy interpretations of masculinity to young men and boys

Implications - The absence of healthy notions of masculinity can be harmful on the mental and emotional development of young boys, and brands are now taking it upon themselves to be part of the process that teaches the younger generation that masculinity does not only encompass the sometimes-restrictive perceptions that their predecessors were sometimes raised with. Involving themselves in this learning process speaks to brands' growing understanding of the values that are increasingly driving consumers' purchase decisions.

Workshop Question - How could your brand present healthy ideals to its customer?
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
68,305 Total Clicks
Jun 17 - Feb 19
Fresh and Average
Marketing
Featured Examples
Socially Inspiring Grooming Campaigns - Gillette's Campaign Film Speaks to Its Young Male Audience
SCORE 9.8
This Quarter and Viral 9,432 Clicks Pub: Jan 14, 19
Socially Inspiring Grooming Campaigns
Gillette's Campaign Film Speaks to Its Young Male Audience
In a time where the fight for equality has reached a global level, men’s grooming brand Gillette takes a moment to engage with its young male audience through a truly inspiring short film.... [More]
Male Body-Positive Photography - The Everyman Project Empowers All Men to Feel Confident
SCORE 6
Warm 1,498 Clicks Pub: Jun 28, 17
Male Body-Positive Photography
The Everyman Project Empowers All Men to Feel Confident
Many people instinctually believe that the body-positive movement applies more to women, but the Everyman Project hopes to change this perception and empower men to feel great about themselves.... [More]
Stereotype-Fighting Ads - Harry's 'A Man Like You' Ad Questions What Constitutes Masculinity
SCORE 4.7
This Year and Average 279 Clicks Pub: Feb 28, 18
Stereotype-Fighting Ads
Harry's 'A Man Like You' Ad Questions What Constitutes Masculinity
Harry’s ‘A Man Like You’ ad is gaining a lot of attention, as it fights gender stereotypes in a humorous and emotional way. The ad was in done in partnership with The... [More]
Mindful Male-Targeted Lifestyle Campaigns - Lululemon Targets Men with Its 'Strength to Be' Campaign
SCORE 3.1
Mild 137 Clicks Pub: Feb 8, 18
Mindful Male-Targeted Lifestyle Campaigns
Lululemon Targets Men with Its 'Strength to Be' Campaign
Lululemon’s Strength to Be campaign serves as the lifestyle brand’s first male-targeted initiative. The campaign extended the brand’s philosophy of mindful living to encourage men... [More]
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