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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,021 more

Taught Masculinity

Brands present healthy interpretations of masculinity to young men and boys

Trend - The absence of healthy notions of masculinity can be harmful on the mental and emotional development of young boys, and brands are now taking it upon themselves to be part of the process that teaches the younger generation that masculinity doesn't only encompass the sometimes-restrictive perceptions that their predecessors were raised with.

Insight - As Millennial and Gen Z consumers continue to break boundaries when it comes to what constitutes identity, they're increasingly expecting that brand messaging reflects their more progressive views on people's orientations, expressions and identities. These generations understand the role that the media plays in either perpetuating or removing harmful stereotypes, and push brands to speak more directly to their own opinions in a move toward authenticity.
Workshop Question - How could your brand present healthy ideals to its customer?
4 Featured, 30 Examples:
83,160 Total Clicks
Date Range:
Jun 17 — Feb 19
Consumer Insight Topics:

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