The 'Hims' men's wellness brand aims to redefine masculinity by offering men a variety of hair and skincare products, that don't rely on dated and gendered advertising tropes.
The minimalist line enables a man to reap the benefits of maintaining a personal hygiene routine, while normalizing the process through sleek and stylish branding. This gender-neutral marketing approach is coupled with a strong brand voice that's both welcoming and witty.
In addition to producing a line of products, this brand is dedicated to providing men with valuable health resources, following research which suggests that only one in 10 men were comfortable discussing their looks and health with their doctor. The brand's website aims to tighten this educational gap, through offering the appropriate resources and tools for men to learn about issues such as hair loss, acne or sex.