Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Gillette SkinGuard Razor is Built for Those with Sensitive Skin

Maintaining a fresh shave can be an uncomfortable ordeal for men with sensitive skin, however with the new SkinGuard razor from Gillette, they don't have to worry about any irritation. Gary Coombe, President of P&G Global Grooming, explained the launch by stating, "The introduction of Gillette SkinGuard addresses a real problem for millions of men – and represents our commitment to ensuring every man has access to a shave that feels as good as it looks, and helps him look, feel and be his best."

The SkinGuard razor is able to offer this due to the spacing between the blades, which work by gently smoothing the skin and flattening it as the blades glide over. With this innovative design, the hairs are still closely cut, but the razors aren't pulling on the skin throughout the process. To further assist with this, the SkinGuard razor is complete with lubricated pads that prevent unnecessary friction.