When describing the João Barriga 'Blackout' series that was unveiled during ModaLisboa, the name of Lisbon's fashion week, the designer said “Oversized silhouettes conceal who we are and what we feel, and the color black is worn as a shield against the world.”
With this, the use of chains as necklaces and modest styles make a lot of sense, given that the clothing comes from an exaggerated visualization of what one might do in self-protective effort.
In order to portray the theme, models walked the runway in all-black ensembles, which draped over the men and women artfully. To diversify it, the aforementioned chained necklaces were placed over shirts and layers of apparel were added to bring more depth to João Barriga's designs.
What Makes This Trend Stand Out
- Oversized Silhouettes
- Disruptive innovation opportunity: Explore new materials and technologies to create lightweight yet voluminous garments.
- Modest Styles
- Disruptive innovation opportunity: Develop sustainable and ethically-produced clothing options for modest fashion enthusiasts.
- Chained Accessories
- Disruptive innovation opportunity: Combine technology and fashion to create smart accessories with integrated chain-like elements.
Sectors Adopting This
- Fashion Design
- Disruptive innovation opportunity: Incorporate sustainable and biodegradable materials in the production of fashion garments.
- Fashion Retail
- Disruptive innovation opportunity: Utilize augmented reality (AR) and virtual reality (VR) technologies to enhance the online shopping experience for customers.
- Jewelry Manufacturing
- Disruptive innovation opportunity: Integrate IoT technology into jewelry design for interactive and customizable chained accessories.
