While Gillette has introduced razors with cooling properties before, the Procter & Gamle brand is participating in CES 2019 by introducing a Heated Razor.
The Heated Razor by GilletteLabs boasts a warming bar that heats up in less than a second, helping to elevate the familiar experience of shaving with "the pleasure of a hot towel shave." Just a few months ago, GilletteLabs took its innovative shaving idea to Indiegogo to improve upon its concept with crowdsourced consumer feedback.
Although many shaving razors are launched with a focus on added blades and precision, this one sets itself apart with a comfort-focused experience. Like most shaving razors, this one can be paired with replaceable Heated Razor Refill Cartridges.