The Fat Boar pub in Wrexham, Wales, is encouraging customers to interact by offering a 25% discount to patrons that lock their phones away while they eat. The new initiative is part of the pub's 'Mobile-Free Monday's' campaign. Patrons looking to take part in the initiative simply need to place their phone in a cash box brought to them by their server. The box will remain on the table, but will be locked with a key held by the server. The Fat Boar made the announcement for this campaign over Facebook and outlined a list of rules, all of which are quite easy to follow.
Rich Watking, the Fat Boar's director, explained the initiative as a push to increase in-person interaction and offer a break from an increasingly mobile phone-centered world. The campaign has already received a fair amount on praise on social media and the pub plans on continuing this initiative with its sister restaurant.