Glengoyne debuted The Offline Edition whiskey, a high-class drink with a unique package that doubles as a Faraday Cage. A Faraday Cage is a type of packaging solution invented in 1836 that blocks all forms of signal communication from interior objects. This includes radio, internet, and cell service towers. With this package, Glengoyne is encouraging its fans to truly disconnect and enjoy the flavor of the whiskey.
The Offline Edition whiskey has an RRP of approximately $150 USD and is available online at Glengoyne's website. The company found that more than half of adults are distracted by their phones during a conversation while nearly 40% of adults frequently check their phones while they are with friends and family. Glengoyne wants to bring back the joy of connection and in-person communication with its delicious whiskey and Faraday Cage.
Image Credit: Glengoyne
Key Themes Behind This Trend
- Offline Drinking
- Opportunity to create and market high-end alcohol products that promote offline experiences and disconnection from technology.
- Faraday Packaging
- Opportunity to create and sell packaging solutions that block all forms of signal communication and promote disconnection from technology.
- Digital Detox Products
- Opportunity to develop new products that encourage users to disconnect from technology and prioritize in-person connections and experiences.
Where This Applies
- Alcohol
- Opportunity for alcohol companies to create high-end offline drinking experiences that promote disconnection from technology and in-person communication.
- Packaging
- Opportunity for packaging companies to create and sell innovative Faraday Cage solutions for a variety of products, including alcohol, electronics, and more.
- Wellness
- Opportunity for wellness companies to develop new products that encourage digital detox and promote in-person connections and experiences over technology.
