Stress-Tracking

Stress-Tracking: Consumers are tracking stress using the same methods they use to track other components of their health. The process of taking time for oneself can sometimes require prompting, and stress-tracking allows consumers to be more proactive in addressing how they handle their emotions.

Consumers who are highly health-conscious were likely early adopters of wearable fitness tech, and have therefore become accustomed to seeing accurate data about their physical health. As society shifts away from a fitness focus to a mental health focus, these health-conscious consumers will expect similar data. What attracts these consumers is not the promise of interesting technology, but the ability to feel more in control of their health.