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Stress-Tracking

Stress-tracking is prioritized by wellness-minded consumers

Trend - Consumers are tracking stress using the same methods they use to track other components of their health. The process of taking time for oneself can sometimes require prompting, and stress-tracking allows consumers to be more proactive in addressing how they handle their emotions.

Insight - Consumers who are highly health-conscious were likely early adopters of wearable fitness tech, and have therefore become accustomed to seeing accurate data about their physical health. As society shifts away from a fitness focus to a mental health focus, these health-conscious consumers will expect similar data. What attracts these consumers is not the promise of interesting technology, but the ability to feel more in control of their health.
Workshop Question - How could your brand offer proactive solutions to its customers?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
111,126 Total Clicks
Date Range:
Oct 17 — Feb 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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