Stress-tracking is prioritized by wellness-minded consumers
Trend - Consumers are tracking stress using the same methods they use to track other components of their health. The process of taking time for oneself can sometimes require prompting, and stress-tracking allows consumers to be more proactive in addressing how they handle their emotions.
Insight - Consumers who are highly health-conscious were likely early adopters of wearable fitness tech, and have therefore become accustomed to seeing accurate data about their physical health. As society shifts away from a fitness focus to a mental health focus, these health-conscious consumers will expect similar data. What attracts these consumers is not the promise of interesting technology, but the ability to feel more in control of their health.
Insight - Consumers who are highly health-conscious were likely early adopters of wearable fitness tech, and have therefore become accustomed to seeing accurate data about their physical health. As society shifts away from a fitness focus to a mental health focus, these health-conscious consumers will expect similar data. What attracts these consumers is not the promise of interesting technology, but the ability to feel more in control of their health.
Workshop Question - How could your brand offer proactive solutions to its customers?
Trend Themes
1. Stress-tracking - Consumers are seeking innovative ways to track their stress levels, which present new opportunities for wearables and apps to offer data-driven insights and solutions to improve mental health.
2. Social Health-tracking - The growing trend of social health-tracking apps will allow users to stay connected to friends and family, while also receiving personalized alerts and insights to support their holistic wellness.
3. Emotion-tracking Wearables - Emotion-tracking wearables offer a new level of insight into mental health by tracking biometric data, allowing users to understand patterns and triggers, and make data-driven decisions to improve well-being.
Industry Implications
1. Technology - Advancements in technology have enabled the development of innovative wearables and apps that track stress and emotions, providing consumers with new ways to manage their mental health and wellness.
2. Health and Fitness - As health and wellness continue to be a priority, the stress-tracking trend is driving growth in the health and fitness industry, with new wearables and apps offering solutions for physical and mental well-being.
3. Consumer Goods - The stress-tracking industry is creating new product opportunities in consumer goods, such as the SQUEGG stress ball, offering consumers innovative and connected solutions for stress relief and management.
