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Boozy Bourbon-Aged Stouts

The Guinness Bulleit Bourbon Barrel Stout is the First from the Brand

— November 15, 2018 — Lifestyle
The Guinness Bulleit Bourbon Barrel Stout has been introduced by the Irish beer brand as a new collaboration product with Baltimore-based Bulleit that is sure to come as welcome news to libation aficionados.

The beer is, as the name suggests, aged Bulleit Bourbon barrels to help impart the rich, seductive taste of the liquor to the premium stout. The beer is the first of its kind from the brewery and features a rich oak flavor thanks to the aging process that pairs well with the bittersweet chocolate profile that has hints of aged fruit.

The Guinness Bulleit Bourbon Barrel Stout has an ABV of 10% and will only be available in very limited quantities until the end of the year.
Trend Themes
1. Bourbon Barrel-aged Beer - The collaboration between Guinness and Bulleit represents an opportunity to capitalize on the growing trend of bourbon barrel-aged beer.
2. Premium Craft Beer - This collaboration offers a chance for breweries to create unique, high-end craft beer by experimenting with different types of barrel-aged spirits.
3. Limited Release Beer - The limited availability of this specially crafted beer creates a sense of exclusivity that can be utilized by breweries to generate buzz and interest around their brand.
Industry Implications
1. Alcohol - This trend is most relevant to the alcohol industry, particularly breweries and distilleries, who can collaborate to create barrel-aged drinks like bourbon barrel-aged beer or whiskey barrel-aged wine and offer consumers a unique drinking experience.
2. Hospitality - Bars and restaurants can offer these unique beer selections as part of their drink menu to attract and retain customers interested in exclusive and high-end drinking experiences.
3. Marketing/advertising - Marketing and advertising firms can leverage the trend of barrel-aged beer as a selling point for craft breweries, and push messages around the exclusivity of the limited-release, high-end craft beer to create a sense of demand and capitalize on the growing trend.
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