Category
Tech
Delegated Interfaces
Trend cluster
Category
Streamlined
Management
Money management apps become increasingly specific in their goals.
2.8
Trend score
Trend
What is the Streamlined Management trend?
Streamlined Management: Finance management apps are increasingly designed with highly specialized saving or money management goals. These apps offer more goal-oriented money management options, like saving for a wedding.
Insight
The consumer insight behind the Streamlined Management trend
Millennials and Gen Z who prioritize money management have been influenced by the financial crises that they've lived through. These generations have to face higher costs of living with stagnant wages, particularly when compared to the economies that preceding generations inherited. Thus, the way they manage their money is by focusing on small, attainable goals that they can work toward.
Trend themes
Themes within the Streamlined Management trend
Three behaviours holding the trend together01
Specialized Finance Management Apps
Finance management apps are being designed with specific and attainable saving or money management goals to cater to Millennials and Gen Z consumers.
02
Goal-Centric Banking Services
The introduction of finance management services that prioritize progress and completion of client's financial goals.
03
Money Management Campaigns
New marketing campaigns that aim to show that investing and saving can be easily achieved and enjoyable.
Industry implications
What the Streamlined Management trend means for industry
Where the trend changes the playbookFor
Fintech Industry
Providing more accessible and specific finance management applications to accommodate the younger generations' money management needs.
For
Marketing Industry
Developing new marketing campaigns that appeal to Millennials and Gen Z consumers by showing how investing and savings can be easily achieved.
For
Wedding Planning Industry
The development of convenient money management platforms designed specifically to help couples and vendors save and budget for weddings.
Workshop question
Conceptualize an app for your business that has one specialty focus.
Trend signals
Trend signals for Streamlined Management
Trend score 2.8 out of 10, from popularity 51%, activity 26%, freshness 8%.
Popularity51%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Streamlined Management trend
5 featured examples from Jan 5, 2018 to Feb 20, 2019CategoryLifestyle
Wedding Money Management Platforms
Wedding Wallet Lets Couples and Vendors Plan Events Seamlessly
The wedding planning industry can benefit from incorporating money management platforms that simplify budget tracking and payment management for couples.
CategoryLifestyle
Youthful Finance Apps
The Pluto App Offers Saving Plans Geared Toward Millennial Values
FinTech companies could create innovative finance apps that break down saving and investing in a relatable way for Millennials.
CategoryTech
Goal-Centric Banking Services
Tangerine Introduces its Goals Service to Help Customers Save Money
As evident by Tangerine's new Goals service, there is a growing demand for customized banking services that aid customers in reaching their financial objectives.
CategoryTech
Hispanic Retirement Platforms
Finhabits Makes Investing Easy With a Comprehensive Interface
Disruptive innovation opportunity: Develop fintech solutions that offer bilingual interfaces and user-friendly investment platforms for diverse consumer bases.
CategoryTech
Hip Investing Campaigns
Stash's Campaign Encourages Millennials to "Invest in a Fabulous Future"
The Stash campaign demonstrates innovative approaches within the financial technology industry, by providing a user-friendly and engaging investing platform.
