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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Streamlined Management

Money management apps become increasingly specific in their goals

Trend - Finance management apps are increasingly designed with highly specialized saving or money management goals. These apps offer more goal-oriented money management options, like saving for a wedding.

Insight - Millennials and Gen Z who prioritize money management have been influenced by the financial crises that they've lived through. These generations have to face higher costs of living with stagnant wages, particularly when compared to the economies that preceding generations inherited. Thus, the way they manage their money is by focusing on small, attainable goals that they can work toward.
Workshop Question - Conceptualize an app for your business that has one specialty focus.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
47,744 Total Clicks
Date Range:
Jan 18 — Feb 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Wedding Money Management Platforms
Wedding Money Management Platforms
Wedding Wallet Lets Couples and Vendors Plan Events Seamlessly
Wedding Wallet is an Irish wedding money management startup that aims to make the process of planning one’s nuptials more seamless than ever before. Launched by entrepreneur Justin Kearns, the... MORE
Youthful Finance Apps
Youthful Finance Apps
The Pluto App Offers Saving Plans Geared Toward Millennial Values
For many Millennials, fiscal responsibility is a highfalutin concept better left to the economists than themselves, but the Pluto app gives Millennials a simple way to prepare for their financial... MORE
play_circle_filled Goal-Centric Banking Services
Goal-Centric Banking Services
Tangerine Introduces its Goals Service to Help Customers Save Money
Tangerine helps their customers reach their financial goals faster with its brand new Goals service—it is designed to aid users in saving for vacations or down payments. Each goal is... MORE
Hispanic Retirement Platforms
Hispanic Retirement Platforms
Finhabits Makes Investing Easy With a Comprehensive Interface
Finhabits is a comprehensive investment platform that makes the process of saving for one’s future easier than ever before. Targeting a core demographic of Hispanic consumers, Finhabits boasts... MORE
play_circle_filled Hip Investing Campaigns
Hip Investing Campaigns
Stash's Campaign Encourages Millennials to "Invest in a Fabulous Future"
For its newest investing campaign, Stash tapped 90-year-old Instagram influencer Baddie Winkle to share how consumers can not only “invest in a fabulous future” but live their best life... MORE

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