Streamlined Management

Money management apps become increasingly specific in their goals

Implications - Finance management apps are increasingly designed with highly specialized saving or money management goals. These services come as consumers increasingly prioritize personalization in the process that motivates their purchase decisions, with the added benefit of a specialty focus giving consumers something to work towards.

Workshop Question - Conceptualize an app for your business that has one specialty focus.
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
33,244 Total Clicks
Jan 18 - Feb 19
New and Mild
TechMobile
Featured Examples
Wedding Money Management Platforms - Wedding Wallet Lets Couples and Vendors Plan Events Seamlessly
SCORE 7.2
This Week and Warm 151 Clicks Pub: Feb 20, 19
Wedding Money Management Platforms
Wedding Wallet Lets Couples and Vendors Plan Events Seamlessly
Wedding Wallet is an Irish wedding money management startup that aims to make the process of planning one’s nuptials more seamless than ever before. Launched by entrepreneur Justin Kearns, the... [More]
Youthful Finance Apps - The Pluto App Offers Saving Plans Geared Toward Millennial Values
SCORE 3.1
Mild 383 Clicks Pub: Jan 5, 18
Youthful Finance Apps
The Pluto App Offers Saving Plans Geared Toward Millennial Values
For many Millennials, fiscal responsibility is a highfalutin concept better left to the economists than themselves, but the Pluto app gives Millennials a simple way to prepare for their financial... [More]
Goal-Centric Banking Services - Tangerine Introduces its Goals Service to Help Customers Save Money
SCORE 5.2
This Year and Warm 157 Clicks Pub: Sep 13, 18
Goal-Centric Banking Services
Tangerine Introduces its Goals Service to Help Customers Save Money
Tangerine helps their customers reach their financial goals faster with its brand new Goals service—it is designed to aid users in saving for vacations or down payments. Each goal is... [More]
Hispanic Retirement Platforms - Finhabits Makes Investing Easy With a Comprehensive Interface
SCORE 4.1
This Year and Average 239 Clicks Pub: Mar 6, 18
Hispanic Retirement Platforms
Finhabits Makes Investing Easy With a Comprehensive Interface
Finhabits is a comprehensive investment platform that makes the process of saving for one’s future easier than ever before. Targeting a core demographic of Hispanic consumers, Finhabits boasts... [More]
Hip Investing Campaigns - Stash's Campaign Encourages Millennials to "Invest in a Fabulous Future"
SCORE 5.3
This Year and Warm 177 Clicks Pub: Jul 23, 18
Hip Investing Campaigns
Stash's Campaign Encourages Millennials to "Invest in a Fabulous Future"
For its newest investing campaign, Stash tapped 90-year-old Instagram influencer Baddie Winkle to share how consumers can not only “invest in a fabulous future” but live their best life... [More]
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