New products emphasize dairy-free ways to increase one's intake of probiotics
Trend - Brands are emerging with dairy-free probiotic-rich alternatives that are ideal for both the lactose-adverse and individuals merely looking to lower their dairy intake. This progression underscores the rapid expansion of convenient gut-friendly food and beverage.
Insight - While dietary restrictions still play a role in consumer purchasing decisions in terms of accessibility, a demand is created for health-focused products that bring something extra to the table. This is motivated by the fact that contemporary consumers strive to be more enlightened about the benefits of different ingredients. This knowledge is a driving force for consumer preferences as it allows one to confidently select an item that is multi-functional and right for a specific body.
Insight - While dietary restrictions still play a role in consumer purchasing decisions in terms of accessibility, a demand is created for health-focused products that bring something extra to the table. This is motivated by the fact that contemporary consumers strive to be more enlightened about the benefits of different ingredients. This knowledge is a driving force for consumer preferences as it allows one to confidently select an item that is multi-functional and right for a specific body.
Workshop Question - What subset of consumers are potentially being neglected by your product's current range of ingredients?
Trend Themes
1. Dairy-free Probiotics - Consumers are looking for dairy-free sources of probiotics in food and beverage, motivating brands to develop a wide range of lactose-free probiotic products.
2. Plant-based Options - Plant-based substitutes are becoming increasingly popular for people looking to swap out conventional dairy products for healthier options.
3. Shelf-stable Probiotics - Probiotic snacks and beverages that are shelf-stable have been introduced by brands, providing a convenient way to consume probiotics on the go.
Industry Implications
1. Food and Beverage Industry - Innovative applications of functional ingredients like probiotics in plant-based and dairy-free foods and beverages can yield a wide range of opportunities for industry players.
2. Health and Wellness Industry - The demand for functional foods and supplements that provide digestive and immune system support is driving growth in the health and wellness industry.
3. Technology Industry - Advancements in biotechnology can facilitate the development of new strains of probiotics, expanding their potential for use across an array of industries.
