Natural wellness bar brand 'That's it.' is adding to its health-centric product range with a trio of snackable probiotic bars that are shelf-stable and dairy-free.
The non-refrigerated Probiotic Fruit Bars, offered in mango, banana and blueberry flavors, are packed with two billion live active cultures, 100% real fruit and just two ingredients for the utmost simplicity. In these minimalist formulas, That's it. notes that the "all-natural fruit acts as a prebiotic" to feed the active cultures in the low-calorie probiotic bars. As such, the snack bars are beneficial for much more than just providing satiety, as they also support the functions of the digestive and immune systems, while also providing a nourishing, healthy on-the-go source of daily fruit and fiber.
Why This Trend Is Growing
- Shelf-stable Probiotic Bars
- An opportunity to disrupt the snack bar market by creating shelf-stable probiotic bars that are convenient for on-the-go consumption.
- Dairy-free Probiotic Products
- Expanding the dairy-free market by developing more probiotic products that cater to consumers with lactose intolerance or dietary preferences.
- Prebiotics as Functional Ingredients
- Exploring the use of prebiotic ingredients in food products to enhance the effectiveness of probiotics and promote digestive health.
Industries Being Reshaped
- Health Food and Snack Bars
- Incorporating probiotics into health food and snack bars to tap into the growing demand for functional foods that support gut health.
- Dairy Alternative Products
- Capitalizing on the rising popularity of dairy alternative products by introducing more probiotic options that cater to the lactose-intolerant or vegan market.
- Food Supplement and Nutraceuticals
- Developing probiotic-based supplements and nutraceuticals to provide consumers with convenient and effective ways to support their digestive and immune health.
