Probiotics that promote diversity in the gut have been linked to a wide range of health benefits and consumers are looking for probiotics for wellness that can be used to support their continued well-being on the go. Mariani Packing Company, the world's largest independent family-owned producer of dried fruit, is introducing a unique new solution in the form of Probiotic Single-Serve Packs. Purchasing a single carton supplies enough Probiotic Apricots or Probiotic Prunes for a full week. These dried apricots and dried prunes are packed with soluble fiber, which acts as a prebiotic that helps probiotics to flourish.
Unlike some supplements in the form of pills that are unenjoyable to take, these dried fruits are naturally sweet and packed with vitamins, antioxidants and minerals.
Image Credit: Mariani Packing Company
Key Themes Behind This Trend
- Probiotic Snacks
- The rise of probiotic snacks offers an opportunity for innovative companies to develop new and convenient ways for consumers to consume probiotics.
- On-the-go Wellness
- The demand for on-the-go wellness products presents a disruptive innovation opportunity for companies to create portable and convenient probiotic solutions.
- Prebiotic and Probiotic Combination
- The combination of prebiotics and probiotics in products like dried fruits allows for potential disruptive innovation in the gut health industry, as it offers a complete solution for digestive health.
Where This Applies
- Food and Beverage
- The food and beverage industry can capitalize on the growing popularity of probiotics and develop new probiotic-infused products to cater to the wellness needs of consumers.
- Dried Fruit
- The dried fruit industry has an opportunity to integrate probiotics into their products, offering a unique selling proposition that combines the health benefits of both probiotics and dried fruits.
- Supplements
- Supplement manufacturers can explore the incorporation of probiotics into their existing product lines, providing consumers with an alternative and more enjoyable way to consume probiotics.
