Brands are using music as inspiration for their product lines
Trend - Brands are turning to the music industry for inspiration for their various ventures, with unlikely industries ranging from makeup to food taking cues from the different genres, organizations or themes that the music industry represents.
Insight - Today's young consumer is drawn to products, services and branded experiences that cater specifically to their unique tastes. It's common for younger demographics to align themselves with "groups" based on their artistic preferences, and brands that are able to harness that prove to be more authentic to these individuals.
Insight - Today's young consumer is drawn to products, services and branded experiences that cater specifically to their unique tastes. It's common for younger demographics to align themselves with "groups" based on their artistic preferences, and brands that are able to harness that prove to be more authentic to these individuals.
Workshop Question - Consider an unlikely industry that your brand could draw inspiration from.
Trend Themes
1. Music-inspired Products - Brands are turning to the music industry for inspiration for their various ventures, particularly by creating music-themed products that cater specifically to young consumers.
2. Eclectic Music Taste - Designers and fashion labels are creating lines of music-inspired makeup and clothing, drawing on the eclectic music taste of the creators and translating inspiration into bright, bold colors and graphics.
3. Music and Food Collaborations - Companies like Lay's are creating music-inspired chip flavors, with codes included for exclusive custom music and interactive experiences, blending the worlds of music and food through sensorial shared experiences.
Industry Implications
1. Beauty and Cosmetics - Cosmetic companies can create music-themed lines of makeup and beauty products to cater to younger consumers who align themselves with ‘groups’ based on their artistic preferences, creating products that feel more authentic.
2. Fashion and Apparel - Fashion designers and apparel brands can create music-inspired collections that draw from the eclectic music taste of the creators, and convey these inspirations through the use of bold colors, graphics and other artistic elements.
3. Food and Beverage - Food companies can use music-inspired products to create unique shared experiences that cater to consumers who are drawn to products and branded experiences that cater to their more unique tastes, providing dynamic interactive experiences that evoke both senses of taste and sound.
6 Featured, 54 Examples:
134,557 Total Clicks
Date Range:
Jan 17 — Feb 19
Trending:
Mild
Consumer Insight Topics:
