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Shades of Black Taps Tattoo Culture for Its Second Brand Video

 - Apr 17, 2018
References: shadesofblackla
In an elegant fashion campaign video that takes cues from youth tattoo culture, gender-neutral streetwear brand Shades of Black positions itself as a company that values stylish simplicity and contemporary design. The second promo of the SOB brand is captivating to say the least. Shot by famed photographer Tony Duran, the fashion campaign video illustrates Shades of Black's philosophy to deliver chic and confidence-boosting streetwear that fits everyone across the spectrum.

The Los Angeles-made label focuses on simplicity of design, while drawing inspiration from the notion of "less is more." As a result, the offered silhouettes maintain a subdued color palette of black, grey and white, which makes them perfect for mixing and matching with patterns and other statement pieces.

Image/Video Credits: Tony Duran