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Organic Branded Snacks

Frito Lay's SIMPLY Introduces Doritos Without Artificial Flavors and Colors

— August 31, 2017 — Lifestyle
Frito Lay's SIMPLY snack range introduces a new, better-for-you way for consumers to enjoy the taste of favorite products like Doritos, Tostitos and Cheetos Puffs.

This collection of reinvented snacks features no artificial flavors or colors, as well as select products that are USDA-certified organic. The main features of the SIMPLY line are most noticeable on a snack like the White Cheddar Cheetos Puffs, which do not have the same distinctive orange coloring as most Cheetos products do. Instead, the white cheddar puffs boast just a simple list of ingredients that includes real cheddar cheese and buttermilk.

Alongside the two varieties of Cheetos Puffs in its SIMPLY range, Frito Lay also carries Lay's Sea Salted Potato Chips, as well as Funyuns and Ruffles.
Trend Themes
1. Better-for-you Snacks - The introduction of Frito Lay's SIMPLY snack range demonstrates a trend of consumers seeking healthier snack options without artificial flavors and colors.
2. Organic Snacks - The inclusion of USDA-certified organic products in Frito Lay's SIMPLY line highlights the growing trend of consumers opting for organic food choices.
3. Clean Ingredient Lists - The focus on simple and recognizable ingredients in Frito Lay's SIMPLY snacks showcases a trend towards cleaner ingredient lists in the food industry.
Industry Implications
1. Snack Food Industry - The introduction of Frito Lay's SIMPLY snack range presents a disruptive innovation opportunity for the snack food industry to meet the increasing demand for healthier snack options.
2. Organic Food Industry - The inclusion of USDA-certified organic products in Frito Lay's SIMPLY line creates a disruptive innovation opportunity for the organic food industry to expand its offerings in the snack category.
3. Clean Label Industry - The focus on clean ingredient lists in Frito Lay's SIMPLY snacks presents a disruptive innovation opportunity for the clean label industry to develop new solutions and technologies for food manufacturing.
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