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Frito Lay's SIMPLY Introduces Doritos Without Artificial Flavors and Colors

 - Aug 31, 2017
References: fritolay & refinery29
Frito Lay's SIMPLY snack range introduces a new, better-for-you way for consumers to enjoy the taste of favorite products like Doritos, Tostitos and Cheetos Puffs.

This collection of reinvented snacks features no artificial flavors or colors, as well as select products that are USDA-certified organic. The main features of the SIMPLY line are most noticeable on a snack like the White Cheddar Cheetos Puffs, which do not have the same distinctive orange coloring as most Cheetos products do. Instead, the white cheddar puffs boast just a simple list of ingredients that includes real cheddar cheese and buttermilk.

Alongside the two varieties of Cheetos Puffs in its SIMPLY range, Frito Lay also carries Lay's Sea Salted Potato Chips, as well as Funyuns and Ruffles.