Lay's and KFC are Testing Bar-B-Q Tenders in Canada
Ellen Smith — November 20, 2018 — Lifestyle
Lay's and KFC are bringing a collaborative flavor experience to Canadian consumers, with a Lay’s Bar-B-Q potato chip that offers an “Epic mashup of flavor.”
This exciting new offering is being tested across select locations in Canada, prompting consumers to check out if their city is lucky enough to be debuting this flavorful experience. KFC's famous crispy chicken tenders have been coated in a delicious batter that was made from a combination of the brand's existing recipe and Lay’s Bar-B-Q potato chips.
This collaboration speaks to the efforts KFC is undertaking to test out potential flavor experiments in the Canadian market. A Canada-wide launch of this offering is expected to occur in the near future.
This exciting new offering is being tested across select locations in Canada, prompting consumers to check out if their city is lucky enough to be debuting this flavorful experience. KFC's famous crispy chicken tenders have been coated in a delicious batter that was made from a combination of the brand's existing recipe and Lay’s Bar-B-Q potato chips.
This collaboration speaks to the efforts KFC is undertaking to test out potential flavor experiments in the Canadian market. A Canada-wide launch of this offering is expected to occur in the near future.
Trend Themes
1. Flavor-inspired Food Collaborations - There is a trend towards combining flavors from different popular brands to create unique food experiences.
2. Blurring Boundaries Between Snacks and Meals - Companies are exploring the possibility of incorporating traditional snack flavors into meal items.
3. Regional Flavor Experimentation - Companies are testing out regional flavors in different markets to see how they fare.
Industry Implications
1. Fast Food - This industry can benefit from collaborations and experimentation with snack brands, offering new and exciting menu items.
2. Snack Foods - This industry may expand its product offerings to include items that can also be used as ingredients in meal items.
3. Regional Food Production and Distribution - This industry may benefit from encouraging the development and promotion of regionally-inspired flavors that are unique to certain areas.
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