Through its Do Us a Flavor contest, Lay's has introduced many fun potato chip flavors and with its newest program, Turn Up the Flavor, is it unveiling music-inspired chip flavors that aim to "give fans the same sensorial experience of listening to each genre of music:"
The potato chip flavors include Lay's Wavy Electric Lime and Sea, which captures the upbeat qualities of pop music, the hip-hop-inspired Flamin' Hot and Dill Pickle and the Kettle Cooked Classic Beer Cheese variety, which draws upon rock music with its bold flavor.
The limited-edition Turn Up the Flavor chips are packaged with codes that can be plugged in online to access exclusive custom music from Bebe Rexha, as well as entered to win music-themed prizes.
What's Driving This Trend
- Music-inspired Chip Flavors
- Combining music and food flavors to create unique sensorial experiences.
- Limited-edition Packaging with Exclusive Content
- Pairing unique packaging with exclusive digital content to create a complete brand experience.
- Collaboration with Music Industry
- Partnering with musicians to create custom tracks that align with unique product offerings.
Who This Affects Most
- Food and Beverage
- Introducing creative flavor combinations and exclusive packaging to drive sales and increase customer engagement.
- Music Entertainment
- Partnering with food and beverage brands to create unique experiences that align with music trends.
- Digital Marketing
- Leveraging digital platforms to promote exclusive content and drive online engagement through unique product offerings.
