Lay's 'Turn Up the Flavor' Potato Chips Unlock New Custom Songs
Laura McQuarrie — February 28, 2019 — Lifestyle
References: LaysTurnUpTheFlavor & prnewswire
Through its Do Us a Flavor contest, Lay's has introduced many fun potato chip flavors and with its newest program, Turn Up the Flavor, is it unveiling music-inspired chip flavors that aim to "give fans the same sensorial experience of listening to each genre of music:"
The potato chip flavors include Lay's Wavy Electric Lime and Sea, which captures the upbeat qualities of pop music, the hip-hop-inspired Flamin' Hot and Dill Pickle and the Kettle Cooked Classic Beer Cheese variety, which draws upon rock music with its bold flavor.
The limited-edition Turn Up the Flavor chips are packaged with codes that can be plugged in online to access exclusive custom music from Bebe Rexha, as well as entered to win music-themed prizes.
The potato chip flavors include Lay's Wavy Electric Lime and Sea, which captures the upbeat qualities of pop music, the hip-hop-inspired Flamin' Hot and Dill Pickle and the Kettle Cooked Classic Beer Cheese variety, which draws upon rock music with its bold flavor.
The limited-edition Turn Up the Flavor chips are packaged with codes that can be plugged in online to access exclusive custom music from Bebe Rexha, as well as entered to win music-themed prizes.
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