Becca Cosmetics recently launched a collection of two-color highlighters called 'Light Chasers' that shift subtly when they catch the light. As Becca Cosmetics notes, "Amethyst flashes Geode," while "Rose Quartz flashes Seashell," making for interesting and eye-catching colors to accentuate one's best features.
The highly pigmented, limited-edition highlighters are described as offering "the perfect marriage of kaleidoscopic color and light" to create a luminous glow. To create what Becca calls an "otherworldly glow" or a "metamorphic finish," the brand recommends layering the product atop a blush or eyeshadow to add more interest and depth to one's stylish beauty looks.
While many consumers are comfortable creating duo-chrome beauty looks by layering on multiple cosmetics, these easy-to-use highlighters require little to no skill or mixing to achieve results that are instantly captivating.
Key Themes Behind This Trend
- Color-changing Cosmetics
- Opportunity to create otherworldly glow in beauty products through color-changing technology.
- Limited-edition Collections
- Opportunity to increase demand by offering rare, highly pigmented and limited edition cosmetic collections.
- Instant Results
- Opportunity to offer products that require little to no skills to achieve results.
Where This Applies
- Beauty and Cosmetics
- Opportunity to innovate in the development and formulation of new cosmetics.
- Marketing and Advertising
- Opportunity to create innovative marketing campaigns around limited edition products.
- Retail and E-commerce
- Opportunity to increase online sales by offering exclusive, limited edition products.
