Color-Changing Highlighters

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Becca Cosmetics' 'Light Chasers' Feature Hues That Change with Light

— December 26, 2017 — Fashion
Becca Cosmetics recently launched a collection of two-color highlighters called 'Light Chasers' that shift subtly when they catch the light. As Becca Cosmetics notes, "Amethyst flashes Geode," while "Rose Quartz flashes Seashell," making for interesting and eye-catching colors to accentuate one's best features.

The highly pigmented, limited-edition highlighters are described as offering "the perfect marriage of kaleidoscopic color and light" to create a luminous glow. To create what Becca calls an "otherworldly glow" or a "metamorphic finish," the brand recommends layering the product atop a blush or eyeshadow to add more interest and depth to one's stylish beauty looks.

While many consumers are comfortable creating duo-chrome beauty looks by layering on multiple cosmetics, these easy-to-use highlighters require little to no skill or mixing to achieve results that are instantly captivating.

Trend Themes

  1. Color-changing Cosmetics — Opportunity to create otherworldly glow in beauty products through color-changing technology.
  2. Limited-edition Collections — Opportunity to increase demand by offering rare, highly pigmented and limited edition cosmetic collections.
  3. Instant Results — Opportunity to offer products that require little to no skills to achieve results.

Industry Implications

  1. Beauty and Cosmetics — Opportunity to innovate in the development and formulation of new cosmetics.
  2. Marketing and Advertising — Opportunity to create innovative marketing campaigns around limited edition products.
  3. Retail and E-commerce — Opportunity to increase online sales by offering exclusive, limited edition products.
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