MAC Cosmetics' just unveiled its Grand Illusion lipsticks, which feature a new liquid formula that offers users a shimmering finish.
The range of lipsticks is available in 14 bright and daring colors, including golds, silvers, oranges and glistening greens. Perfect for the more audacious makeup wearer, these lipsticks promise to provide a little bit of dazzle to any makeup routine. The brand describes the shades as "prismatic" and "alien," appealing to fans of the cosmetic industry's mythological creature motif.
The Grand Illusion line is complete with humorous names, like Electric Rainbow, Pink Trip, Space Bubble and Rave Bunny. The lip colors will be arriving in stores early November, just in time for the holiday season.
Key Themes Behind This Trend
- Shimmering Lipstick
- Opportunity for disruptive innovation in the cosmetics industry by creating new formulas that offer a shimmering finish.
- Bold Lip Colors
- Opportunity for disruptive innovation in the cosmetics industry by introducing bold and daring lip colors that cater to audacious makeup wearers.
- Mythological Creature Motif
- Opportunity for disruptive innovation in the cosmetics industry by incorporating mythological creature themes into product designs and marketing.
Where This Applies
- Cosmetics
- Opportunity for disruptive innovation in the cosmetics industry by developing holographic lipsticks.
- Retail
- Opportunity for disruptive innovation in the retail industry by creating eye-catching displays and marketing campaigns for holographic lipsticks.
- Fashion
- Opportunity for disruptive innovation in the fashion industry by incorporating holographic lipsticks into runway looks and editorial shoots.
