Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alternative
Half-and-Half
Dairy brands prioritize half-and-half items that are lactose-free.
3.0
Trend score
Trend
What is the Alternative Half-and-Half trend?
Alternative Half-and-Half: With regular milk alternatives now being extremely popular, dairy brands are also turning to alternatives for traditional half-and-half products. Everything from nut to oat-based ingredients are replacing dairy in these products.
Insight
The consumer insight behind the Alternative Half-and-Half trend
Consumers are increasingly restricting some of the ingredients that have long been popular in the food and beverage space, for reasons such as veganism or health-related sensitivities and intolerance. The growing number of alternatives to traditional ingredients is indicative of this shift and reveals that consumers want to be able to indulge, but within their limits.
Trend themes
Themes within the Alternative Half-and-Half trend
Three behaviours holding the trend together01
Alternative Half-and-Halfs
Dairy brands are creating half-and-half products that are made from alternative ingredients such as nut and oat-based ingredients.
02
Plant-Based Half-and-Halfs
Brands are producing plant-based, dairy-free half-and-half products to meet the demand of consumers who are avoiding traditional dairy.
03
Nutritious Vegan Creamers
Companies are developing vegan creamers with added protein for health-conscious consumers looking to incorporate more plant-based protein into their diets.
Industry implications
What the Alternative Half-and-Half trend means for industry
Where the trend changes the playbookFor
Dairy and Non-Dairy Alternatives
As consumers shift away from traditional dairy, businesses are creating products with alternative ingredients that emulate traditional dairy products.
For
Plant-Based Foods and Beverages
Companies are producing plant-based creamers and half-and-halfs to meet the growing demand of consumers who are looking for healthier, environmentally-friendly and ethical alternatives to traditional dairy-based foods and beverages.
For
Health and Wellness
Brands developing vegan creamers with added protein are tapping into the trend of consumers looking for products that not only taste good, but also have added health benefits.
Workshop question
Consider a niche interest in your area of specialty. How could your brand cater to it?
Trend signals
Trend signals for Alternative Half-and-Half
Trend score 3.0 out of 10, from popularity 45%, activity 37%, freshness 8%.
Popularity45%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alternative Half-and-Half trend
6 featured examples from Jan 23, 2017 to Aug 8, 2019CategoryLifestyle
Alternative Vegan Half-and-Halfs
Ripple Foods' a Substitute Dairy Product is Powered by Plant Oils
As more consumers seek plant-based alternatives to animal products, there is a growing opportunity for companies to create innovative substitutes using a variety of plant ingredie…
CategoryLifestyle
Nutty Dairy-Free Half-and-Halfs
Forager Project's Half & Half Has a Cashew Base & Coconut Cream
There is a need for innovation in the plant-based food industry to create more alternatives for dairy creamers.
CategoryLifestyle
Oatmeal Cookie Vegan Creamers
Vegan Brand Silk Launches New Gluten-Free 'Oat Yeah Oatmilk Creamer'
Potential for disruptive innovation in the dairy alternatives industry by focusing on oat-based products.
CategoryLifestyle
Nutritious Vegan Half-and-Halfs
Califia Farms' Better Half is a Vegan Dairy Replacement
The food and beverage industry can capitalize on the trend of vegan half-and-half creamers by developing innovative dairy-free alternatives using natural ingredients.
CategoryLifestyle
Plant-Based Half-and-Halfs
natural bliss' New Milk Alternatives Blend Almond Milk & Coconut Cream
Disruptive innovation opportunity: Create new dairy-free creamer options for consumers with dietary restrictions or preferences, offering a wide range of flavors to cater to diffe…
CategoryLifestyle
High-Protein Vegan Creamers
Unicreamer Offers a Delicious Way to Intake Plant-Based Protein
The high-protein vegan creamer trend presents opportunities for companies within the food and beverage industry to create innovative plant-based products.
