Dairy brands prioritize half-and-half items that are lactose-free
Trend - With regular milk alternatives now being extremely popular, dairy brands are also turning to alternatives for traditional half-and-half products. Everything from nut to oat-based ingredients are replacing dairy in these products.
Insight - Consumers are increasingly restricting some of the ingredients that have long been popular in the food and beverage space, for reasons such as veganism or health-related sensitivities and intolerance. The growing number of alternatives to traditional ingredients is indicative of this shift and reveals that consumers want to be able to indulge, but within their limits.
Insight - Consumers are increasingly restricting some of the ingredients that have long been popular in the food and beverage space, for reasons such as veganism or health-related sensitivities and intolerance. The growing number of alternatives to traditional ingredients is indicative of this shift and reveals that consumers want to be able to indulge, but within their limits.
Workshop Question - Consider a niche interest in your area of specialty. How could your brand cater to it?
Trend Themes
1. Alternative Half-and-halfs - Dairy brands are creating half-and-half products that are made from alternative ingredients such as nut and oat-based ingredients.
2. Plant-based Half-and-halfs - Brands are producing plant-based, dairy-free half-and-half products to meet the demand of consumers who are avoiding traditional dairy.
3. Nutritious Vegan Creamers - Companies are developing vegan creamers with added protein for health-conscious consumers looking to incorporate more plant-based protein into their diets.
Industry Implications
1. Dairy and Non-dairy Alternatives - As consumers shift away from traditional dairy, businesses are creating products with alternative ingredients that emulate traditional dairy products.
2. Plant-based Foods and Beverages - Companies are producing plant-based creamers and half-and-halfs to meet the growing demand of consumers who are looking for healthier, environmentally-friendly and ethical alternatives to traditional dairy-based foods and beverages.
3. Health and Wellness - Brands developing vegan creamers with added protein are tapping into the trend of consumers looking for products that not only taste good, but also have added health benefits.
