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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,796 more

Citrus Shakeup

Soda brands expand on classic flavors with fresh citrus additions

Trend - Perhaps as a response to the bevy of artisanal sodas entering the market in recent years, large soda brands are expanding on classic flavors with fresh citrus infusions that are both guilt-free and ideal as cocktail mixers.

Insight - Consumers are appreciative of product variety, but when it comes to making a decision, many prioritize offerings that contain only natural ingredients and no artificial enhancements. This is the result of growing consumer awareness in the space of nutrition and their evolving knowledge about how artificial ingredients might negatively impact short or long-term health.
Workshop Question - What steps can your brand take to incorporate fresh flavor enhancements that encourage a refreshed consumer trust in your product?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
36,177 Total Clicks
Date Range:
Apr 18 — Feb 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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