Category
Lifestyle
Assisted Choices
Trend cluster
Category
Citrus
Shakeup
Soda brands expand on classic flavors with fresh citrus additions.
2.5
Trend score
Trend
What is the Citrus Shakeup trend?
Citrus Shakeup: Perhaps as a response to the bevy of artisanal sodas entering the market in recent years, large soda brands are expanding on classic flavors with fresh citrus infusions that are both guilt-free and ideal as cocktail mixers.
Insight
The consumer insight behind the Citrus Shakeup trend
Consumers are appreciative of product variety, but when it comes to making a decision, many prioritize offerings that contain only natural ingredients and no artificial enhancements. This is the result of growing consumer awareness in the space of nutrition and their evolving knowledge about how artificial ingredients might negatively impact short or long-term health.
Trend themes
Themes within the Citrus Shakeup trend
Three behaviours holding the trend together01
Natural Infusions
Major soda brands are expanding on classic flavors with fresh citrus infusions utilizing natural ingredients.
02
Artisanal Flavors
Large soda brands are introducing artisan-inspired flavors to appeal to younger demographics.
03
Variety and Health Consciousness
Consumers prioritize product variety and natural ingredients due to growing awareness of nutrition and health.
Industry implications
What the Citrus Shakeup trend means for industry
Where the trend changes the playbookFor
Food and Beverage
There is a request for artisanal and natural ingredients in beverages, as well consumers are looking for diversity in traditional drinks.
For
Retail
Retail chains required to satisfy consumers' demands for variety and healthier choice in their drinking options.
For
Foodservice and Hospitality
Restaurants and bars can leverage natural soda infusions, and artisan flavors to enhance cocktails and attract consumers with diverse tastes.
Workshop question
What steps can your brand take to incorporate fresh flavor enhancements that encourage a refreshed consumer trust in your product?
Trend signals
Trend signals for Citrus Shakeup
Trend score 2.5 out of 10, from popularity 32%, activity 35%, freshness 8%.
Popularity32%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Citrus Shakeup trend
4 featured examples from Apr 5, 2018 to Feb 28, 2019CategoryLifestyle
Refreshing Real Citrus Sodas
Sprite Lymonade Has a Tangy Flavor Made with Lemon Juice
The introduction of citrus-infused sodas like Sprite Lymonade presents a disruptive innovation opportunity for beverage companies to tap into the growing demand for flavored bever…
CategoryLifestyle
Sweet Citrus-Infused Sodas
Coca-Cola Just Added Orange Vanilla Coke to Its Cola Lineup
Disruptive innovation opportunity: Incorporate innovative flavors and ingredients to create unique beverages that stand out in the competitive beverage manufacturing industry.
CategoryLifestyle
Citrus-Infused Ginger Sodas
The Canada Dry Ginger Ale and Lemonade Soda is Refreshingly Different
The Ginger-Lemon soda trend presents an opportunity for the beverage industry to diversify their offerings and attract new customers.
CategoryLifestyle
Artisan-Inspired Diet Soda Flavors
These New Diet Coke Flavors Have a Tropical Profile
Disruptive innovation opportunity: Developing innovative and exotic flavors to attract younger consumers and meet their changing tastes.
