Soda brands expand on classic flavors with fresh citrus additions
Trend - Perhaps as a response to the bevy of artisanal sodas entering the market in recent years, large soda brands are expanding on classic flavors with fresh citrus infusions that are both guilt-free and ideal as cocktail mixers.
Insight - Consumers are appreciative of product variety, but when it comes to making a decision, many prioritize offerings that contain only natural ingredients and no artificial enhancements. This is the result of growing consumer awareness in the space of nutrition and their evolving knowledge about how artificial ingredients might negatively impact short or long-term health.
Insight - Consumers are appreciative of product variety, but when it comes to making a decision, many prioritize offerings that contain only natural ingredients and no artificial enhancements. This is the result of growing consumer awareness in the space of nutrition and their evolving knowledge about how artificial ingredients might negatively impact short or long-term health.
Workshop Question - What steps can your brand take to incorporate fresh flavor enhancements that encourage a refreshed consumer trust in your product?
Trend Themes
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Natural Infusions — Major soda brands are expanding on classic flavors with fresh citrus infusions utilizing natural ingredients.
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Artisanal Flavors — Large soda brands are introducing artisan-inspired flavors to appeal to younger demographics.
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Variety and Health Consciousness — Consumers prioritize product variety and natural ingredients due to growing awareness of nutrition and health.
Industry Implications
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Food and Beverage — There is a request for artisanal and natural ingredients in beverages, as well consumers are looking for diversity in traditional drinks.
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Retail — Retail chains required to satisfy consumers' demands for variety and healthier choice in their drinking options.
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Foodservice and Hospitality — Restaurants and bars can leverage natural soda infusions, and artisan flavors to enhance cocktails and attract consumers with diverse tastes.
