The Appletiser Spritzer line of drinks have been announced by Coca-Cola European Partners as a new option for consumers who are looking for a flavorful and sparkling beverage in place of other mainstream alternatives.
The drinks are set to launch in the UK starting in March and will come in three flavor varieties including Apple & Blood Orange, Apple & Exotic Lime and Apple & Passion Fruit. Each one is a mix of 50% fruit juice and 50% sparkling water that hasn't been mixed with any additional sugar to make them a refreshing yet balance option to choose.
The Appletiser Spritzer line of drinks is also exempt from the soft drink tax in the UK thanks to the lack of added sugar and will be supported by an extensive marketing campaign.
What's Driving This Trend
- Sparkling Fruit Waters
- Opportunity for creating more flavorful and healthier alternatives to mainstream beverages by combining fruit juice and sparkling water without added sugar.
- Sugar-free Beverages
- Opportunity for developing drinks that provide refreshing and balanced taste without the use of added sugar, appealing to health-conscious consumers.
- Exempt Products From Sugar Tax
- Opportunity to attract consumers and gain competitive advantage by creating products that meet sugar tax exemptions through the absence of added sugars.
Who This Affects Most
- Beverage Manufacturing
- Disruptive innovation opportunity for beverage manufacturers to expand their product offerings with sparkling fruit waters as attractive alternatives in the market.
- Health & Wellness
- Opportunity for the health and wellness industry to promote and support the consumption of sugar-free and balanced beverages as part of a healthy lifestyle.
- Marketing & Advertising
- Opportunity for marketing and advertising professionals to create effective campaigns that highlight the benefits and uniqueness of sugar-free sparkling fruit waters to drive consumer awareness and sales.
