The first batch of Marc Jacobs Diet Coke cans have finally hit the Internet. They are playful, colorful and feature vivacious patterns. Marc Jacobs is the perfect candidate to revitalize the brand and bring some fun to the beverage industry.
Marc Jacobs is an active and talented designer who has collaborated with some of the industry's biggest labels and companies. Partnering up with Diet Coke was a natural collaboration and the result is some stunning decorative packaging for the delicious thirst quenching beverage. The playful cans now feature pops of color, polka dots and are in accompaniment of some lavish elegant drawings. A personal favorite is the bow tie can with a gorgeous tuxedo-laden woman.
The Marc Jacobs Diet Coke cans are fabulous, flirty and will attract and array of new customers to the brand.
Key Themes Behind This Trend
- Playful Packaging Design
- The trend of incorporating vivacious designs and patterns onto products' packaging brings an opportunity for designers to create playful packaging design that can attract a younger demographic.
- Celebrity Collaborations
- Partnering with celebrities or designers to rebrand or introduce a new line of products can be a disruptive innovation opportunity that can revitalize a brand and appeal to a different target audience.
- Fashion-beverage Partnership
- The combination between a beverage brand and a fashion designer could open up new possibilities for cross-industry partnerships to explore, offering consumers a unique and new experience.
Where This Applies
- Packaging Design
- The incorporation of playful designs and patterns onto packaging offers opportunities for designers to explore new ways of rebranding or introducing products to different markets.
- Fashion
- Collaborating with brands within different industries can bring new business opportunities, as well as the creation of a new line of products that targets a different market.
- Beverage
- Partnering with other industries such as fashion can help beverage brands to attract a different demographic by offering a unique experience and exposure to new markets.
