Concerns about childhood overconsumption of sugar are continuing to see parents seek out healthier food products for young ones to consume, which is seeing brands respond with options like the Mount Franklin Kids drinks.
Launched by Coca-Cola Amatil in Australia for the summer season, the drink is naturally flavored and doesn't contain any added sugars, preservatives or sweeteners to make it a cleaner option for younger consumers to try. The product is packaged in bottles with caps that are 100% recyclable to make them a more sustainable product entering the market.
The Mount Franklin Kids drinks were explained by Coca-Cola Amatil Director of Strategy and Marketing, Gaelle Boutellier who said, "Parents are clear they want great-tasting flavors without sugar, sweeteners and preservatives to help increase kids’ water consumption. Mount Franklin Kids delivers on this opportunity, in time for summer and in a perfect kid-sized 250ml bottle with a convenient pop-top cap."