True Citrus' True Lemon Kids is a low-sugar, clean-label powdered drink mix that's free from artificial sweeteners, flavors and preservatives, plus it's packed with vitamins. The drinks use colors from natural fruit and vegetable sources to create fun varieties like Pink Lemonade, Fruit Punch and Blue Raspberry. These beverages are low in calories, sweetened with stevia and beneficial for providing 25% of the daily servings of Vitamins A, C and E.
These powdered drink mixes boast 92% less sugar per serving than juice and soda and they share a flavorful way for kids to stay healthy and hydrated with a low-sugar, naturally-sweetened option. As Heidi C. Carney, Executive Vice President of Marketing for True Citrus, acknowledges, "While plain water is the best beverage kids can drink, this is a great alternative to juice or soda—and for children who don't like drinking plain water."
Image Credit: True Citrus
What's Driving This Trend
- Low-sugar Drink Alternatives for Kids
- True Lemon Kids offers a low-sugar, naturally-sweetened option for kids to stay hydrated without consuming excessive sugar.
- Clean-label and Natural Ingredients
- The use of natural fruit and vegetable sources for colors and the absence of artificial sweeteners, flavors, and preservatives in True Lemon Kids taps into the clean-label trend in the beverage industry.
- Functional Vitamins and Nutrients in Drinks
- By providing 25% of the daily servings of Vitamins A, C, and E, True Lemon Kids taps into the growing demand for functional beverages with added health benefits.
Who This Affects Most
- Beverage Industry
- The low-sugar and clean-label attributes of True Lemon Kids align with the demand for healthier beverage options in the market.
- Children's Food and Beverage Industry
- True Lemon Kids caters specifically to children, offering a kid-friendly drink alternative in a market segment focused on healthy options for kids.
- Functional Drinks Industry
- The inclusion of beneficial vitamins and nutrients in True Lemon Kids positions it within the functional drinks industry, catering to consumers seeking additional health benefits in their beverages.
