Beverage label Pepsi introduced the specially created J-Cola for Japan. Japan is a place that delivers a wide variety of novelty beverages and sodas and the latest J-Cola was created specifically for "heavy" soda consumers. Pepsi conducted research by asking more than 100 Japanese cola consumers what they desire most from their drinks. The label followed this research by working alongside beverage maker Suntory in producing an even deeper edition of Pepsi with an elevated aftertaste.
Pepsi J-Cola offers a variety of sodas such as the Zero and Midnight iterations with its own type of flavor. This new cola claims to have a blackcurrant aroma and the brand suggest that the drink should be consumed in the evening. Additionally, the J-Cola packaging details take on a Japanese Katsushika Hokuto Ukiyo-e style.