Bone broth is incorporated into meals and other alternative formats
Trend - Bone broth, typically offered in soup and beverage form, is now being adopted into a variety of other formats ranging from smoothies to snack bars. These items provide an alternative for individuals seeking out holistic health trends.
Insight - For health-conscious consumers, balancing their nutritious needs with convenience is crucial in order for their routines not to be completely altered by their wellness-related preferences. These individuals look for ways that they can adapt their regular eating schedules with nutritious ingredients--preventing them from having to disrupt their day-to-day rituals.
Insight - For health-conscious consumers, balancing their nutritious needs with convenience is crucial in order for their routines not to be completely altered by their wellness-related preferences. These individuals look for ways that they can adapt their regular eating schedules with nutritious ingredients--preventing them from having to disrupt their day-to-day rituals.
Workshop Question - How could your brand provide alternative formats of its product/service to suit the needs of more consumers?
Trend Themes
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Alternative Bone Broth Formats — Bone broth is being incorporated into a variety of alternative formats such as smoothies and protein bars.
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Culinary-inspired Pet Meals — Pet owners are turning to humanized pet food products that offer culinary-inspired recipes.
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Healthy Convenience Foods — Health-conscious consumers seek out nutritious convenience foods that fit into their regular routines.
Industry Implications
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Food and Beverage — The food and beverage industry can capitalize on the trend of incorporating healthful ingredients into traditionally indulgent products.
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Pet Products — The pet products industry can tap into the trend of humanizing pet food by introducing new and premium recipes for pets.
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Wellness — The wellness industry can meet the demand for healthy convenience foods that cater to individuals' specific dietary and nutritional needs.
