Category
Lifestyle
Assisted Choices
Trend cluster
Category
Bone Broth
Meal
Bone broth is incorporated into meals and other alternative formats.
1.7
Trend score
Trend
What is the Bone Broth Meal trend?
Bone Broth Meal: Bone broth, typically offered in soup and beverage form, is now being adopted into a variety of other formats ranging from smoothies to snack bars. These items provide an alternative for individuals seeking out holistic health trends.
Insight
The consumer insight behind the Bone Broth Meal trend
For health-conscious consumers, balancing their nutritious needs with convenience is crucial in order for their routines not to be completely altered by their wellness-related preferences. These individuals look for ways that they can adapt their regular eating schedules with nutritious ingredients--preventing them from having to disrupt their day-to-day rituals.
Trend themes
Themes within the Bone Broth Meal trend
Three behaviours holding the trend together01
Alternative Bone Broth Formats
Bone broth is being incorporated into a variety of alternative formats such as smoothies and protein bars.
02
Culinary-Inspired Pet Meals
Pet owners are turning to humanized pet food products that offer culinary-inspired recipes.
03
Healthy Convenience Foods
Health-conscious consumers seek out nutritious convenience foods that fit into their regular routines.
Industry implications
What the Bone Broth Meal trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can capitalize on the trend of incorporating healthful ingredients into traditionally indulgent products.
For
Pet Products
The pet products industry can tap into the trend of humanizing pet food by introducing new and premium recipes for pets.
For
Wellness
The wellness industry can meet the demand for healthy convenience foods that cater to individuals' specific dietary and nutritional needs.
Workshop question
How could your brand provide alternative formats of its product/service to suit the needs of more consumers?
Trend signals
Trend signals for Bone Broth Meal
Trend score 1.7 out of 10, from popularity 25%, activity 19%, freshness 8%.
Popularity25%
Activity19%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Bone Broth Meal trend
4 featured examples from May 31, 2018 to Mar 5, 2019CategoryLifestyle
Culinary-Inspired Pet Meals
Nulo's 'Mix-It Meals' Introduce Premium Recipes for Dogs and Cats
The pet food industry can capitalize on the trend of culinary-inspired pet meals by developing and offering a wide variety of high-quality, customisable, and nutritionally balance…
CategoryLifestyle
Bone Broth Protein Bars
Dr. Axe's Protein Bars are Made with Zero Dairy Products
The food and beverage industry can explore the use of bone broth protein and create new product offerings that cater to health-conscious consumers.
CategoryLifestyle
Bone Broth Waffles
The Osso Good Café Serves Waffles Made with Its Signature Bone Broth
The food and beverage industry can explore incorporating bone broth into recipes and creating new bone broth-based products.
CategoryLifestyle
Bone Broth Smoothies
Brodo's 'Brothie' Offers a New Way to Drink Bone Broth
The food and beverage industry can capitalize on the bone broth smoothie trend by developing and marketing innovative products that combine bone broth with other natural ingredien…
