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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,860 more

Allergen-Free Eats

Food products are marketed around ingredient lists free of common allergens

Trend - As food and beverage products continue to diverge into subsets based on various dietary choices, brands are evolving to market their products in a way that specifically emphasizes recipes that are free-from common food allergens.

Insight - The immense diversity in consumer diets—whether a personal choice or restriction—facilitates a demand for specialized products that include or omit select ingredients. This is tied directly to a need for transparency as consumers are more reassured by offerings that are cohesive and direct in their description, ultimately ensuring peace of mind for the individual.
Workshop Question - How can you reimagine your product to better cater to those dealing with various common food allergies?
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
54,555 Total Clicks
Date Range:
Jun 18 — Mar 19
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Free-From Organic Mints
Free-From Organic Mints
Simply Natural's Breath Mints are Made without Allergens, Gluten & More
Simply Natural is a brand that upholds its name by making Organic Mints with just three simple, all-organic ingredients: cane sugar, tapioca powder and peppermint oil. As such, the breath mints do... MORE
Soil-Sourced Probiotic Supplements
Soil-Sourced Probiotic Supplements
The Organic 3 Primal Soil Probiotic Supplement is Natural
The Organic 3 Primal Soil Probiotic Supplement has been positioned as a different kind of health product that will enable consumers to get their desired daily dose of probiotics from an unlike source.... MORE
Allergy-Friendly Ice Creams
Allergy-Friendly Ice Creams
Yorica! Makes Frozen Treats That are Free from 14 Major Allergens
A new wave of better-for-you ice cream products have taken the frozen dessert category by storm, introducing consumers to guilt-free sweet treats—and for those who are looking for allergy-friendly... MORE
Allergy-Friendly Fruit Snacks
Allergy-Friendly Fruit Snacks
The Low-Sugar PerfectlyFree Fruit Bites Contain a Half Fruit Serving
PerfectlyFree offers a fresh take on better-for-you snacking—particularly for kids—with its Fruit Bites, which contain a “whole, real fruit puree wrapped in a grape-like skin.” These... MORE
Allergy-Friendly Granolas
Allergy-Friendly Granolas
The Safe + Fair Food Company's Gluten-Free Granola Avoids Top Allergens
The Safe + Fair Food Company is now adding to its assortment of allergy-friendly cookies, chips and grahams with an all-new line of gluten-free granola. These non-GMO, vegan-friendly granola... MORE
Allergy-Friendly Frozen Burritos
Allergy-Friendly Frozen Burritos
Daiya's Plant-Based Burritos Integrate an Egg-Style Scramble
Daiya, which is known for its free-from, plant-based products made without soy, dairy or gluten, is now introducing a range of frozen burritos that will appeal to egg and meat lovers who do not want... MORE

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