Food products are marketed around ingredient lists free of common allergens
Trend - As food and beverage products continue to diverge into subsets based on various dietary choices, brands are evolving to market their products in a way that specifically emphasizes recipes that are free-from common food allergens.
Insight - The immense diversity in consumer diets—whether a personal choice or restriction—facilitates a demand for specialized products that include or omit select ingredients. This is tied directly to a need for transparency as consumers are more reassured by offerings that are cohesive and direct in their description, ultimately ensuring peace of mind for the individual.
Insight - The immense diversity in consumer diets—whether a personal choice or restriction—facilitates a demand for specialized products that include or omit select ingredients. This is tied directly to a need for transparency as consumers are more reassured by offerings that are cohesive and direct in their description, ultimately ensuring peace of mind for the individual.
Workshop Question - How can you reimagine your product to better cater to those dealing with various common food allergies?
Trend Themes
1. Free-from - The demand for specialized free-from products is growing due to the immense diversity in consumer diets, facilitating a need for transparency and clear description, which provides an opportunity for products that are cohesive and direct in their description, ensuring peace of mind for the individual.
2. Allergen-free - Consumers are seeking out allergen-free products with minimal ingredients that help them easily care for their health through natural means, presenting an opportunity for brands to create better-for-you versions of popular products on the market.
3. Plant-based - Plant-based products made without common allergens and fillers are gaining popularity among health-conscious and environmentally-minded consumers, presenting an opportunity for brands to create sustainable, allergen-free products using plant-based ingredients to appeal to consumers who want to put their money behind food and beverage brands that help support environmental issues.
Industry Implications
1. Food and Beverage - The food and beverage industry is experiencing a divergence into subsets based on various dietary choices, with a growing demand for specialized free-from products that include or omit select ingredients and provide transparency for consumers.
2. Health and Wellness - Health and wellness focused industries are adapting to meet the demand for allergen-free, plant-based products with minimal ingredients that maintain health and cater to specific dietary restrictions.
3. Environmental - Brands that offer products with natural, plant-based and drought friendly ingredients are appealing to environmentally conscious consumers who want to put their money behind food and beverage brands that help support specific environmental issues.
