Daiya's Plant-Based Burritos Integrate an Egg-Style Scramble
Laura McQuarrie — March 4, 2019 — Lifestyle
References: daiyafoods & livekindly.co
Daiya, which is known for its free-from, plant-based products made without soy, dairy or gluten, is now introducing a range of frozen burritos that will appeal to egg and meat lovers who do not want to consume eggs or meat. These vegan-friendly burritos are made without the top allergens and are offered in savory varieties that can be enjoyed at any time of the day.
Inspired by different world cuisines, Daiya introduced Tex Mex, Santiago, Santa Fe and Tuscan burritos, each of which is wrapped in a gluten-free tortilla that's made with a base of brown rice flour. The new offerings in Daiya's burrito range include Daiya's egg-style scramble and meatless beef crumbles for a plant-powered, protein-packed meal.
Inspired by different world cuisines, Daiya introduced Tex Mex, Santiago, Santa Fe and Tuscan burritos, each of which is wrapped in a gluten-free tortilla that's made with a base of brown rice flour. The new offerings in Daiya's burrito range include Daiya's egg-style scramble and meatless beef crumbles for a plant-powered, protein-packed meal.
Trend Themes
1. Allergy-friendly Food Products - The creation and promotion of food products free from top allergens is becoming a popular trend among health-conscious consumers.
2. Plant-based Convenience Foods - Introduction of plant-based, vegan-friendly convenience foods like burritos and microwavable meals is a growing trend among businesses looking to appeal to health-conscious consumers.
3. Ethnic Fusion Foods - Fusing traditional recipes with global cuisines is a trend in the food industry, and incorporating diverse ingredients into frozen foods can be a disruptive innovation opportunity.
Industry Implications
1. Food Manufacturing - Manufacturers introducing innovative food products that cater to the health-conscious market stand to profit from an increase in demand for such products.
2. Food Retail - Retailers selling health-conscious and convenient food options have an opportunity to appeal to a growing consumer base.
3. Food Service - Restaurants and food service providers who incorporate innovative ingredients into their dishes can attract health-conscious customers interested in ethnic fusion cuisine and plant-based options.
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