As an alternative to producing another sweet snack bar for the market, PowerBar recently unveiled a trio of protein-packed bars called 'Jerky & Nut Savory Snack Bars.' These snack bars feature a blend of beef jerky, nuts and seeds in three flavors: Original, Teriyaki and Barbecue.
As consumers look for satiety and portable sources of protein, there are a greater number of bite-sized meat snacks that are emerging on the market, as well as new food formats that embrace mixtures of nuts, fruits and meat in a single ready-to-eat package. At the same time, many consumers are also looking to diversify the sources from which they get their protein, and plant-based nuts also serve as a great source of the essential nutrient for the human body.
Why This Trend Is Growing
- Savory Snack Bars
- Consumers are increasingly seeking portable sources of protein and a more diverse range of flavors in their snacks, creating opportunities for companies to innovate with savory snack bars that feature a mix of meat, nuts, and seeds.
- Bite-sized Meat Snacks
- The popularity of high-protein, low-carb diets has led to an increase in demand for bite-sized meat snacks that can be eaten on the go, creating opportunities for meat producers to create new flavors and formats.
- Plant-based Protein Snacks
- As more consumers look to diversify their protein sources beyond meat, companies can innovate with plant-based protein snacks that feature a mix of nuts, seeds, and other plant-based ingredients.
Industries Being Reshaped
- Snack Food Industry
- With the rise in demand for high-protein, portable snacks, there is an opportunity for the snack food industry to innovate with new flavors and formats that meet consumer demand.
- Meat Production Industry
- The rise in popularity of bite-sized meat snacks presents a major opportunity for meat producers to create new flavors and formats to appeal to a wider range of consumers.
- Plant-based Food Industry
- With the growing interest in plant-based protein sources, there is an opportunity for companies in the plant-based food industry to create a new generation of meat alternatives that feature a mix of nuts, seeds, and other plant-based ingredients.
