Granola serves as a backdrop for various food and flavor innovations
Trend - A hearty staple often used as a means of consuming more protein and fibre, granola currently serves as a window through which to observe some of the most innovative progressions in snack food culture.
Insight - The innovations within the granola space highlight how a dish has served as a catalyst for the breakthrough of a variety of influential food experiences. In part, this shift symbolizes how the health and wellness movement straddles both the food and diet space to create experiences that are centered around a variety of consumer lifestyles.
Insight - The innovations within the granola space highlight how a dish has served as a catalyst for the breakthrough of a variety of influential food experiences. In part, this shift symbolizes how the health and wellness movement straddles both the food and diet space to create experiences that are centered around a variety of consumer lifestyles.
Workshop Question - What adjacent products or experiences can you look to for inspiration in terms of cutting edge add-ons?
Trend Themes
1. Adaptogenic Ingredients - The trend of adding adaptogenic ingredients to granola and other snacks is driven by health-conscious consumers looking to maintain their well-being.
2. Innovative Ingredients - The granola space is witnessing an influx of innovative ingredients, such as legumes, vegetables, and grass-fed butter, that offer new and unique flavor experiences.
3. Free-from Products - With increased demand for free-from food products, brands such as Kitchfix are creating grain-free granolas to help limit sugar and grain intake, providing stress-reducing benefits.
Industry Implications
1. Health and Wellness - Granola innovations are largely driven by the health and wellness movement, creating experiences that cater to various consumer lifestyles.
2. Food and Diet - The granola space serves as a means for observing some of the most innovative progressions in snack food culture.
3. Food Manufacturing - Manufacturers stand to benefit from incorporating innovative and health-conscious ingredients into their granola products.
