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Visionary Granola

Granola serves as a backdrop for various food and flavor innovations

Trend - A hearty staple often used as a means of consuming more protein and fibre, granola currently serves as a window through which to observe some of the most innovative progressions in snack food culture.

Insight - The innovations within the granola space highlight how a dish has served as a catalyst for the breakthrough of a variety of influential food experiences. In part, this shift symbolizes how the health and wellness movement straddles both the food and diet space to create experiences that are centered around a variety of consumer lifestyles.
Workshop Question - What adjacent products or experiences can you look to for inspiration in terms of cutting edge add-ons?
Trend Themes
1. Adaptogenic Ingredients - The trend of adding adaptogenic ingredients to granola and other snacks is driven by health-conscious consumers looking to maintain their well-being.
2. Innovative Ingredients - The granola space is witnessing an influx of innovative ingredients, such as legumes, vegetables, and grass-fed butter, that offer new and unique flavor experiences.
3. Free-from Products - With increased demand for free-from food products, brands such as Kitchfix are creating grain-free granolas to help limit sugar and grain intake, providing stress-reducing benefits.
Industry Implications
1. Health and Wellness - Granola innovations are largely driven by the health and wellness movement, creating experiences that cater to various consumer lifestyles.
2. Food and Diet - The granola space serves as a means for observing some of the most innovative progressions in snack food culture.
3. Food Manufacturing - Manufacturers stand to benefit from incorporating innovative and health-conscious ingredients into their granola products.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 41 Examples:
53,352 Total Clicks
Date Range:
Jan 18 — Mar 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Legume-Based Granolas
Legume-Based Granolas
EFFI Foods' Gluten-Free Chickpea Granola is Enriched with Probiotics
Nuts, seeds and dried fruits are often thought of as must-haves for making a base of granola, but EFFI (Eco Friendly Foods Initiative) Foods is challenging this notion with its recently released... MORE
Stress-Reducing Granolas
Stress-Reducing Granolas
Kitchfix's Grain-Free Granolas Help to Limit Intake of Grains & Sugar
With increased options on the market, a growing number of consumers are becoming interested in free-from food products and Kitchfix is emphasizing how people can enjoy the stress-reducing benefits... MORE
Gluten-Free Oat Spreads
Gluten-Free Oat Spreads
Kween's Granola Butter is a Spreadable Take on a Crunchy, Nutritious Snack
Kween Foods’ Granola Butter is a new and nutrient-rich product that turns granola—which typically comes in crumbly, dry and clustered formats—into a satisfying spreadable product. Just... MORE
Savory Buttery Granolas
Savory Buttery Granolas
bumble & butter's Savory Granola is Baked with Grass-Fed Butter
For a limited time throughout the fall season, bumble & butter introduced a set of savory granola products that show how it sets itself apart with products that embrace unique flavors and are... MORE
Vegetable-Infused Granolas
Vegetable-Infused Granolas
This New W. K. Kellogg No Added Sugar Granola Features Carrot Pieces
Kellogg’s previously introduced is premium, heritage-inspired W. K. Kellogg No Added Sugar Granola in flavors like Granola Apricot & Pumpkin Seed and Granola Coconut, Cashew & Almond,... MORE
Adaptogenic Holiday Granolas
Adaptogenic Holiday Granolas
These Purely Elizabeth Granolas are Packed Maca and Ashwagandha
For many people, holiday eating means indulgence and guilt, but for Christmastime, Purely Elizabeth launched its first-ever line of limited-edition Holiday Granolas. The brand’s first Holiday... MORE

Related Examples

Mix-In Pudding Snacks
Mix-In Pudding Snacks
Raymundo’s Pudding Toppers Feature Domes with Crunchy Add-Ins
Indulgent Premium Granolas
Indulgent Premium Granolas
Bear Naked's First Premium Granola Collection Has Baked-In Nut Butter
Protein-Packed Breakfast Granolas
Protein-Packed Breakfast Granolas
feel FIT WAKE-UP Protein Granola is Satiating & Energy-Boosting
Grain-Free Paleo Granolas
Grain-Free Paleo Granolas
Bubba's Fine Foods' 'UnGranola' is a Low-Glycemic, Oat-Free Granola
Easter Marshmallow Cereals
Easter Marshmallow Cereals
Kellogg's Created a Peeps Cereal with Marshmallow-Flavored Crisps
All-in-One Breakfast Snacks
All-in-One Breakfast Snacks
The New Truly Yours Granola and Yogurt Products are Satisfying
Breakfast Ricotta Cups
Breakfast Ricotta Cups
BelGioioso Cheese Created a Single-Serve, All-Natural Ricotta Cheese Cup
Protein-Rich Cereal Offerings
Protein-Rich Cereal Offerings
Kellogg's Special K Protein Cereal Taps Ancient Grains and Honey
Cheesy Crisped Cracker Snacks
Cheesy Crisped Cracker Snacks
The Cheez-It Snap’d Snacks are Thin yet Satisfying
Bite-Sized Cereal Squares
Bite-Sized Cereal Squares
The New Rice Krispie Treats Snap, Crackle, Poppers Come in Three Flavors
Fruit-Flavored Crispy Rice Cereals
Fruit-Flavored Crispy Rice Cereals
Kellogg's Strawberry Krispies will Launch in January 2019
Organic Grain Granola Products
Organic Grain Granola Products
Kashi's Khorasan Wheat Granola is a Healthy and Versatile Option
play_circle_filledVideo Game-Branded Cereals
Video Game-Branded Cereals
'Lucio-Ohs' Bring Overwatch Out of the Game & Onto the Breakfast Table
High-Quality British Granola Bars
High-Quality British Granola Bars
The Gnaw Chocolate and Granola Bars are Dense with Nutrients
Sophisticated Free-From Foods
Sophisticated Free-From Foods
Waitrose & Partners’ 'Free From' Range Shares Full-Flavor Products
Anti-Bullying LGBTQ Cereals
Anti-Bullying LGBTQ Cereals
Kellogg's 'All Together Cereal' Celebrates LGBTQ Youth & Spirit Day
Single-Serve Smoothie Bowls
Single-Serve Smoothie Bowls
joyböl is Ready to Eat with the Addition of Cold Water or Milk
Autumnal Granola-Infused Spreads
Autumnal Granola-Infused Spreads
Kween Foods Created a Pumpkin Spice 'Granola Butter' for the Fall
Heritage-Inspired Premium Cereal Lines
Heritage-Inspired Premium Cereal Lines
Kellogg's New Health-Focused Product Has a Modern Look
Trail Mix-Themed Nut Butter
Trail Mix-Themed Nut Butter
Earth Balance's Crunchy Spreads Take Inspiration from Snack Mixes
Bee-Saving Honey Granolas
Bee-Saving Honey Granolas
Back to Nature Foods' Gluten-Free Honey-Nut Granola Helps Save the Bees
Nut Butter Granolas
Nut Butter Granolas
The Nature Valley Nut Butter Granolas Make for a Creamy, Crunchy Snack
Organic Chia-Oat Cereals
Organic Chia-Oat Cereals
General Mills' Cascadian Farm Vanilla Chia Crunch
Coconut Milk Mousse Cups
Coconut Milk Mousse Cups
Amai's Vegan Cococreme Mousse is Free From Soy, Dairy and Gluten
Crunchy Granola Dessert Cereals
Crunchy Granola Dessert Cereals
The Nature's Path Love Crunch Granolas are Infused with Treats
Seasonal Pumpkin Granolas
Seasonal Pumpkin Granolas
Whole Foods' 365 Everyday Value Introduced a Pumpkin Spice Granola
Juice Pulp Granolas
Juice Pulp Granolas
Pulp Pantry Makes Grain-Free, Healthy Granola with Fruit and Vegetable Pulp
Solar-Powered Bakery Granolas
Solar-Powered Bakery Granolas
The GrandyOats 'Coconola' Coconut Granola Cereal is Grain-Free
Health-Focused Cereal Bars
Health-Focused Cereal Bars
Made Good's Vanilla Crispy Squares Sneak in Vegetable Nutrients
Dessert-Inspired Granola Bars
Dessert-Inspired Granola Bars
The Kashi Chewy Nut Butter Bars are Made with Organic Ingredients
Vegan Protein Granolas
Vegan Protein Granolas
Lizi's High-Protein Granola is Made with Genetically Modified-Free Soya
Grain-Free Granolas
Grain-Free Granolas
Purely Elizabeth's Grain-Free Granola is Filled with Superfood Seeds and More
Crunchy Quinoa Granolas
Crunchy Quinoa Granolas
This Quinoa-Based Snack Provides a Multitude of Health Benefits
Fava Bean Granolas
Fava Bean Granolas
Fava Mill's Granola Mixes Blend Oat Flakes and Fava Bean Flour
Seasonal Grain-Free Granolas
Seasonal Grain-Free Granolas
Ideal's Grain-Free Granola is Made with Nuts, Seeds, Honey and Spices
Sprouted Grain Granolas
Sprouted Grain Granolas
Bakery On Main's New Granolas are Made with Sprouted Ancient Grains
High-Protein Granolas
High-Protein Granolas
Nestlé's New Shreddies Max Cereal Serves as a Good Source of Protein
Trail Mix Nut Spreads
Trail Mix Nut Spreads
This Peanut Butter Product Branded as a "Spreadable Trail Mix"
Probiotic Granola Mixtures
Probiotic Granola Mixtures
Purely Elizabeth's New Granolas Help Support Healthy Digestion
Grain-Free Granolas
Grain-Free Granolas
These Healthy Granolas are a Paleo-Friendly Breakfast Option
Nutty Grain-Free Granola
Nutty Grain-Free Granola
This Recipe for Gluten-Free Granola Replaces Grains with Various Nuts