Category
Lifestyle
Assisted Choices
Trend cluster
Category
Visionary
Granola
Granola serves as a backdrop for various food and flavor innovations.
3.3
Trend score
Trend
What is the Visionary Granola trend?
Visionary Granola: A hearty staple often used as a means of consuming more protein and fibre, granola currently serves as a window through which to observe some of the most innovative progressions in snack food culture.
Insight
The consumer insight behind the Visionary Granola trend
The innovations within the granola space highlight how a dish has served as a catalyst for the breakthrough of a variety of influential food experiences. In part, this shift symbolizes how the health and wellness movement straddles both the food and diet space to create experiences that are centered around a variety of consumer lifestyles.
Trend themes
Themes within the Visionary Granola trend
Three behaviours holding the trend together01
Adaptogenic Ingredients
The trend of adding adaptogenic ingredients to granola and other snacks is driven by health-conscious consumers looking to maintain their well-being.
02
Innovative Ingredients
The granola space is witnessing an influx of innovative ingredients, such as legumes, vegetables, and grass-fed butter, that offer new and unique flavor experiences.
03
Free-From Products
With increased demand for free-from food products, brands such as Kitchfix are creating grain-free granolas to help limit sugar and grain intake, providing stress-reducing benefits.
Industry implications
What the Visionary Granola trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Granola innovations are largely driven by the health and wellness movement, creating experiences that cater to various consumer lifestyles.
For
Food and Diet
The granola space serves as a means for observing some of the most innovative progressions in snack food culture.
For
Food Manufacturing
Manufacturers stand to benefit from incorporating innovative and health-conscious ingredients into their granola products.
Workshop question
What adjacent products or experiences can you look to for inspiration in terms of cutting edge add-ons?
Trend signals
Trend signals for Visionary Granola
Trend score 3.3 out of 10, from popularity 50%, activity 41%, freshness 8%.
Popularity50%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Visionary Granola trend
6 featured examples from Jan 5, 2018 to Feb 26, 2019CategoryLifestyle
Legume-Based Granolas
EFFI Foods' Gluten-Free Chickpea Granola is Enriched with Probiotics
The food industry can adapt to new consumer tastes and demands by exploring opportunities to develop innovative and healthy legume-based breakfast foods.
CategoryLifestyle
Stress-Reducing Granolas
Kitchfix's Grain-Free Granolas Help to Limit Intake of Grains & Sugar
Food production companies can invest in creating new free-from and healthful snacking options to meet the needs of health-conscious consumers.
CategoryLifestyle
Gluten-Free Oat Spreads
Kween's Granola Butter is a Spreadable Take on a Crunchy, Nutritious Snack
Opportunity to create new products or improve existing ones to cater to consumers looking for healthier, more convenient and clean-label food options.
CategoryLifestyle
Savory Buttery Granolas
bumble & butter's Savory Granola is Baked with Grass-Fed Butter
The food and beverage industry can explore the development of savory granola products to cater to consumers looking for alternative snack options.
CategoryLifestyle
Vegetable-Infused Granolas
This New W. K. Kellogg No Added Sugar Granola Features Carrot Pieces
Food product manufacturers can capitalize on the growing health trend by introducing new product lines with healthy ingredients like vegetables.
CategoryLifestyle
Adaptogenic Holiday Granolas
These Purely Elizabeth Granolas are Packed Maca and Ashwagandha
The food and beverage industry can capitalize on the adaptogen trend by incorporating these ingredients into a wider range of products, catering to health-conscious consumers.
