The General Mills Cascadian Farm Vanilla Chia Crunch cereal introduces a certified organic blend of oat, rice and chia flakes, plus honey granola clusters.
The organic cereal boasts no GMO ingredients, artificial flavors or colors, appealing to the health-conscious consumer who is looking for an intelligent way to fuel up for the day. As General mills calls out on the cereal box packaging for the product, chia seeds are baked into the flakes, making for an excellent source of omegas and fiber.
To help consumers connect with the natural feel of the product, the packaging for Cascadian Farm Vanilla Chia Crunch reminds consumers of the location of the American farm in Skagit Valley, Washington, which has been in operation since the 70s.
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