The Kellogg's Strawberry Krispies cereal has been announced by the brand as a new flavor variety for consumers to pick up when looking for a different option to enjoy in the morning.
The cereal comes as the third time that the brand has created a strawberry-flavored product, but is promised to have a completely new recipe than the other two to offer an exciting taste and textural experience. The cereal features a similar format to the original Rice Krispies cereal with crisped rice and a low-calorie profile, but is infused with sweet strawberry flavor in each bite to give it a tastier profile.
The Kellogg's Strawberry Krispies cereal will launch at retailers nationwide starting in January 2019.
Image Credit: Kellogg's
Key Themes Behind This Trend
- Fruit-flavored Cereals
- Opportunity for disruptive innovation in creating new and exciting fruit flavors for breakfast cereals.
- Different Flavor Varieties
- Opportunity to innovate by introducing unique and enticing flavor options for cereal consumers.
- Enhanced Textural Experience
- Opportunity to disrupt the cereal market by creating cereals with innovative and enjoyable textures.
Where This Applies
- Food and Beverage
- Opportunity for companies in the food and beverage industry to develop and market new cereal flavors and products.
- Breakfast Cereal
- Opportunity to disrupt the breakfast cereal industry by introducing innovative flavors and textures to attract consumers.
- Consumer Goods
- Opportunity for companies in the consumer goods industry to create and market unique cereal products to cater to consumer preferences.
