Kellogg's Rainbow Krispies is the first fruity cereal from Kellogg's that provides 20% of the daily value of Vitamin D, plus it's made with eight grams of whole grains and fortified with nine vitamins and minerals per serving. This fun, flavorful and nutritious new breakfast choice was created in response to Kellogg finding that "six in 10 Americans want to add more Vitamin D to their diets."
This sweetened multigrain cereal boasts a new shape and six colors that kids and kids at heart will appreciate. This cereal not only offers a simple way for people of all ages to fuel up for the day, it also puts a colorful, flavorful twist on the classic Rice Krispies Treats that can be made at home.
Why This Trend Is Growing
- Fruity Cereals with Added Nutrients
- Brands can explore adding more nutrients to their fruity cereal offerings in response to growing demand for nutritious breakfast options.
- Colorful Cereals for All Ages
- Cereal companies can develop fun and vibrant cereals that appeal to both kids and adults for a wider target audience.
- Targeting Vitamin D-deficient Individuals
- Companies can target people with Vitamin D deficiencies by creating products that provide a significant portion of the daily value of this nutrient.
Industries Being Reshaped
- Cereal Industry
- Cereal companies can innovate by using new shapes, colors, and flavors to stay competitive in the market.
- Nutrition Industry
- Nutritionists can encourage their clients to get more Vitamin D in their diets with fortified cereals like Kellogg's Rainbow Krispies.
- Food Manufacturing Industry
- Food manufacturers can use Kellogg's Rainbow Krispies as a model for creating new, nutritious and colorful products that appeal to a wide range of people.
