For this year's fall season, Kween Foods is putting a new spin on granola, nut butter and pumpkin spice with its Pumpkin Spice Granola Butter. This first-of-its-kind "spreadable granola" offers a new way for consumers to enjoy the taste of many comforting fall flavors in a hybrid format.
At the base of the product is Kween Foods' Original Granola Butter, which has been enhanced with pumpkin seeds, vanilla and pumpkin pie spices. Like a true granola, the first ingredient listed in the product is gluten-free oats, followed by other nourishing add-ins like flax, maple syrup and coconut oil.
The nut-free spread is also free from artificial flavors, sweeteners and preservatives, providing four grams of protein and less than three grams of sugar per serving.
What's Driving This Trend
- Pumpkin Spice
- Disruptive innovation opportunity: Explore new ways to incorporate pumpkin spice flavor into different products or food formats.
- Spreadable Granola
- Disruptive innovation opportunity: Develop innovative spreads that combine the texture and flavor of granola with other ingredients.
- Hybrid Flavors
- Disruptive innovation opportunity: Experiment with creating new hybrid flavors that combine traditional fall flavors in unique and unexpected ways.
Who This Affects Most
- Food Manufacturing
- Disruptive innovation opportunity: Introduce new and unconventional products that cater to different dietary preferences and incorporate popular seasonal flavors.
- Snack Industry
- Disruptive innovation opportunity: Develop innovative snack products that provide a balance between indulgence and health using unique flavor combinations.
- Nut-free Alternatives
- Disruptive innovation opportunity: Create nut-free alternatives for spreads and butters to cater to individuals with allergies and dietary restrictions.
