Bite-Sized Cereal Squares

The New Rice Krispie Treats Snap, Crackle, Poppers Come in Three Flavors

School lunches are about to get a bit more exciting in 2019 thanks to the debut of Rice Krispie Treats Snap, Crackle, Poppers. Available in three different flavors, the chocolatey snacks take the beloved cereal squares to a whole new level.

The new Rice Krispie Treats Snap, Crackle, Poppers are described as "ooey, chewy, bite-sized Rice Krispies Treats coated in a smooth, silky topping." In other words, they take squares of marshmallow-based Rice Krispies Treats and dunk them in a rich chocolate coating. There are three different flavors to choose from, including Chocolatey, Vanilla Crème, and Cookies 'n' Crème. Best of all, the new treats come in handy resealable pouches, so you can snack on a few and save the rest of later.

Available as of January 2019, the new treats are sure to be a hit snack option for kids.

Image Credit: <i> Kellogg's.</i>

Bite-sized Snacks
Disruptive innovation opportunity: Develop new flavors and coatings for bite-sized snacks to cater to different taste preferences.
Convenient Packaging
Disruptive innovation opportunity: Create sustainable and reusable packaging solutions for on-the-go snacks to reduce waste.
Gourmet Treats
Disruptive innovation opportunity: Introduce high-quality ingredients and unique flavor combinations to elevate the experience of snack treats.

Sectors Adopting This

Food and Beverage
Disruptive innovation opportunity: Explore innovative manufacturing techniques and flavor profiles to create exciting snack products.
Packaging
Disruptive innovation opportunity: Design and develop eco-friendly and resealable packaging solutions that enhance convenience and freshness.
Snack Foods
Disruptive innovation opportunity: Rethink traditional snack offerings by incorporating unique textures, flavors, and coatings, to appeal to a wider audience.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 52%
Activity 63%
Freshness 8%

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