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Protein-Rich Cereal Offerings

Kellogg's Special K Protein Cereal Taps Ancient Grains and Honey

— December 19, 2018 — Lifestyle
The new Special K Protein cereal and bar recipes provide consumers with a delicious and enjoyable way for protein intake. The updated products are tied to a health-focused and nutrient-rich lifestyle.

The new additions to the Special K Protein line-up tap into ancient grains with a honey and almond flavoring. That is, the offering boasts a delicious composition that utilizes black rice and burgundy sorghum flakes.

Kellogg's 'Special K Protein Honey Almond Ancient Grain cereal' boasts a total of 15 grams of protein per serving and when consumed with milk, individuals are able to hit 21 grams per a single bowl. Given the fact that protein is incredibly beneficial and much needed for a healthy diet, this range allows the consumer to indulge in nutritious habits in a very easy, hassle-free manner.
Trend Themes
1. Protein-rich Cereal - There is a growing demand for cereals that are high in protein, offering an opportunity for brands to create innovative and nutritious cereal options.
2. Ancient Grains - The use of ancient grains in cereal products can provide an innovative twist to traditional cereals and appeal to health-conscious consumers looking for unique and nutrient-rich options.
3. Health-focused Nutrition - Consumers are increasingly seeking out food products that promote health and well-being, opening up avenues for brands to develop nutritious offerings that cater to this demand.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to capitalize on the protein-rich cereal trend by creating innovative and delicious products that cater to health-conscious consumers.
2. Ancient Grain Products - The ancient grain industry can explore partnerships with cereal brands to incorporate their unique grains into cereal offerings, tapping into the growing consumer interest in ancient grains.
3. Health and Wellness - The health and wellness industry can leverage the demand for nutritious cereal options by developing complementary products, such as protein bars and snacks, that align with consumers' health goals.
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