The Cheez-It Snap’d snacks have been announced by Kellogg's as a new variation of the iconic original that will offer consumers a satisfying way to curb their craving for a crunchy indulgence.
The snacks are, like the original, made with 100% real cheese and feature a format that likens them to a chip instead of a traditional cracker to create a more satisfying crunch when consumed. The snack will come in four flavor options including Double Cheese, White Cheddar and Bacon, Cheddar Sour Cream and Onion, and Jalapeño Jack.
The zesty Cheez-It Snap’d snacks were explained by SVP of Marketing at Kellogg's, Yuvraj Arora, who said, "Snacking culture continues to evolve and is an industry ripe with innovation and momentum. We’re committed to meeting hungry consumers’ demands and delivering new experiences with our snacks. Each of these snacks are munchable, flavorful, shareable, and perfect for everything from family game night to a relaxing evening of streaming your favorite TV show."
What's Driving This Trend
- Flavored Snacks
- Opportunity to innovate by introducing new and unique flavors to satisfy consumers’ demands for more variety in snacking options.
- Chips as Crackers
- Opportunity to create hybrid snack options by combining the satisfying crunch of chips with the familiar shape of crackers.
- Shareable Snacks
- Opportunity to develop snacks with packaging and flavors that encourage sharing and make them an ideal choice for social snacking occasions.
Who This Affects Most
- Snack Foods
- Opportunity to introduce new snacking options or repurpose existing ones to meet the evolving needs and preferences of consumers.
- Packaged Foods
- Opportunity to develop innovative packaging solutions that make snacking more convenient and accessible for consumers on the go.
- Food Marketing
- Opportunity to leverage social media and other marketing channels to promote new snack offerings or generate buzz around unique flavors and product combinations.
