The Cheez-It Loaded Popcorn snack is a new product from the brand targeted towards consumers who are in search of a distinctly cheesy option to choose when sitting down in the living room for movie night. The snack is made with 100% real cheese and comes in two flavor options including Loaded White Cheddar and Loaded Cheddar to choose from. The snack is being made available for a limited-time only to make it a product consumers will need to pick up before it's too late.
Senior Director of Marketing Jeff Delonis spoke on the new Cheez-It Loaded Popcorn snack saying, "Even though our Cheez-It Original crackers are a tried-and-true classic, our innovation team is always looking for new ways to bring our fans their favorite 100% real cheese flavor in different snack forms. When it comes to popcorn, the team knew it was due for a cheesier plot twist and delivered with their newest flavor-filled creation.”