As there are many consumers with food sensitivities, dietary needs and preferences, free-from food has gone from a specialty offering to the mainstream—as such, Waitrose & Partners launched a new Free From range that is all about sharing free-from food that is full of flavor.
Rather than leaving consumers feeling a sense of lack from their food choices, the Free From food collection focuses on rich flavor experiences, no matter if a consumer has a specific allergy or just a preference for items made without milk, eggs or gluten.
The allergy-friendly food line boasts a simple yet sophisticated branding scheme and includes products such as gluten-free pasta, granola and lactose-free cheese, all of which are clearly labeled.
What's Driving This Trend
- Sophisticated Free-from Foods
- Opportunity for creating gourmet free-from food options that cater to consumers with food sensitivities and dietary preferences without sacrificing flavor.
Who This Affects Most
- Food and Beverage
- Disruptive innovation opportunity in the food and beverage industry by developing and marketing high-end free-from food products.
