Sophisticated Free-From Foods

As there are many consumers with food sensitivities, dietary needs and preferences, free-from food has gone from a specialty offering to the mainstream—as such, Waitrose & Partners launched a new Free From range that is all about sharing free-from food that is full of flavor.

Rather than leaving consumers feeling a sense of lack from their food choices, the Free From food collection focuses on rich flavor experiences, no matter if a consumer has a specific allergy or just a preference for items made without milk, eggs or gluten.

The allergy-friendly food line boasts a simple yet sophisticated branding scheme and includes products such as gluten-free pasta, granola and lactose-free cheese, all of which are clearly labeled.