Over the Spoon makes decadent dairy-free dessert pots that aim to share "the benefits of a next generation lifestyle accessible to everyone, without compromise," according to Tim Wild, Managing Director, Over The Spoon. The free-from desserts are not just appealing to those with specific dietary needs, as the full-flavor products are indulgent enough to appeal to anyone with a sweet tooth.
Some of the flavorful products made by the brand include Zingy Lemon Cheesecake, Belgian Chocolate Mousse and Creamy Strawberry Trifle. The brand's fresh and playful approach to free-from desserts appeal to vegans, vegetarians and flexitarians who want to experience "Dairy Free-d" indulgences. This messaging is communicated with a character called Daisy the cow, who is free to enjoy other leisurely activities rather than being milked all day.
Key Themes Behind This Trend
- Sustainable Desserts
- Over the Spoon's dairy-free dessert pots offer a sustainable dessert option for those with specific dietary needs
- Guilt-free Indulgence
- The brand's full-flavored products offer a guilt-free indulgence for those with a sweet tooth
- Playful Branding
- Over the Spoon's branding, featuring a character called Daisy the cow, appeals to a wider audience, beyond those with specific dietary needs
Where This Applies
- Health Food
- Over the Spoon's dairy-free desserts tap into the growing health food market
- Vegan Food
- The brand's playful branding and range of vegan desserts appeal to the growing vegan food market
- Sustainable Food
- Over the Spoon's focus on sustainable and free-from desserts taps into the growing sustainable food market
