Over the Spoon Makes Decadent Free-From Mousse, Cheesecake & More
Laura McQuarrie — July 10, 2021 — Marketing
References: overthespoonuk & packagingoftheworld
Over the Spoon makes decadent dairy-free dessert pots that aim to share "the benefits of a next generation lifestyle accessible to everyone, without compromise," according to Tim Wild, Managing Director, Over The Spoon. The free-from desserts are not just appealing to those with specific dietary needs, as the full-flavor products are indulgent enough to appeal to anyone with a sweet tooth.
Some of the flavorful products made by the brand include Zingy Lemon Cheesecake, Belgian Chocolate Mousse and Creamy Strawberry Trifle. The brand's fresh and playful approach to free-from desserts appeal to vegans, vegetarians and flexitarians who want to experience "Dairy Free-d" indulgences. This messaging is communicated with a character called Daisy the cow, who is free to enjoy other leisurely activities rather than being milked all day.
Some of the flavorful products made by the brand include Zingy Lemon Cheesecake, Belgian Chocolate Mousse and Creamy Strawberry Trifle. The brand's fresh and playful approach to free-from desserts appeal to vegans, vegetarians and flexitarians who want to experience "Dairy Free-d" indulgences. This messaging is communicated with a character called Daisy the cow, who is free to enjoy other leisurely activities rather than being milked all day.
Trend Themes
1. Sustainable Desserts - Over the Spoon's dairy-free dessert pots offer a sustainable dessert option for those with specific dietary needs
2. Guilt-free Indulgence - The brand's full-flavored products offer a guilt-free indulgence for those with a sweet tooth
3. Playful Branding - Over the Spoon's branding, featuring a character called Daisy the cow, appeals to a wider audience, beyond those with specific dietary needs
Industry Implications
1. Health Food - Over the Spoon's dairy-free desserts tap into the growing health food market
2. Vegan Food - The brand's playful branding and range of vegan desserts appeal to the growing vegan food market
3. Sustainable Food - Over the Spoon's focus on sustainable and free-from desserts taps into the growing sustainable food market
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