Dessert brand Gü is giving more people the change to appreciate the decadence of its Zillionaire cheesecake with an all-new plant-based version, Plant Zillionaire. This vegan cheesecake boasts a biscuit base that's layered with caramel cheesecake, chocolate ganache, caramel sauce and sprinkles.
This new plant-based product from Gü expands the brand's range of free-from products, which includes vegan-friendly and gluten-free options. Plant Zillionaire is clearly labeled to communicate its free-from, plant-powered stance, and its layers upon layers of indulgence.
Gü is investing millions of dollars into rebranding efforts with the aim of doubling the size of its business over the next three years. Part of this new premium brand positioning involves reintroducing Gü as an "exciting destination for customers wanting a more indulgent treat to enjoy on the sofa."
Why This Trend Is Growing
- Plant-based Desserts
- The rise of plant-based diets is creating opportunities for companies to innovate and offer indulgent plant-based desserts.
- Free-from Products
- The growing demand for free-from products is driving companies to create new products that are vegan-friendly, gluten-free, and cater to different dietary restrictions.
- Premium Brand Positioning
- Companies investing in premium branding and higher quality ingredients are appealing to customers who want a more indulgent and luxurious eating experience.
Industries Being Reshaped
- Dessert Industry
- The dessert industry is a prime area for disruption and innovation with the rise of plant-based diets and free-from products.
- Food and Beverage Industry
- With growing health consciousness, traditional food and beverage companies can explore the demand for innovative products that cater to specific dietary preferences.
- Lifestyle Industry
- The rise of plant-based diets and demand for free-from products is creating opportunities in the lifestyle industry to cater to people's changing dietary habits.
