Category
Tech
Delegated Interfaces
Trend cluster
Category
Accessible
Launder
Professional quality dry cleaning is now available in more accessible formats.
3.5
Trend score
Trend
What is the Accessible Launder trend?
Accessible Launder: Dry clean-quality products and services that can be used within the home, or are made more time-efficient, are on the rise. This shift comes as consumers expect convenience that doesn't forsake their desire for high-quality service.
Insight
The consumer insight behind the Accessible Launder trend
Between the management of their households, social lives and professional responsibilities, consumers are especially drawn to convenience in the process of making purchase decisions. One of the key considerations they're now making is how might a product or service streamline their routine, in a way that still achieves the results they're looking for. Thus, consumers seek out brands that are able to merge both ease and quality.
Trend themes
Themes within the Accessible Launder trend
Three behaviours holding the trend together01
Convenience Economy
Consumers are drawn to products and services that merge convenience and quality, seeking to streamline their routines and be efficient.
02
At-Home Dry Cleaning
Dry clean-quality products and services that can be used within the home, or are made more time-efficient, are on the rise.
03
Eco-Friendly Solutions
Brands are offering more eco-friendly solutions to traditional dry-cleaning methods to appeal to modern day consumers.
Industry implications
What the Accessible Launder trend means for industry
Where the trend changes the playbookFor
Laundry and Dry Cleaning Industry
The focus on convenience and quality in laundry and dry cleaning industry could lead to disruptive innovation opportunities such as automated kiosks and online platforms offering affordable and expedited laundry services.
For
Smart Home Industry
The at-home dry cleaning device targets customers seeking alternative solutions to traditional dry cleaning, encouraging brands to explore and develop products that merge smart home technology and cleaning services.
For
Eco-Friendly Retail Industry
The emergence of eco-friendly alternatives to traditional dry cleaning procedures creates opportunities for retailers to develop and market products that appeal to customers looking for sustainable solutions.
Workshop question
How could your brand prioritize convenience and quality simultaneously?
Trend signals
Trend signals for Accessible Launder
Trend score 3.5 out of 10, from popularity 55%, activity 43%, freshness 8%.
Popularity55%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accessible Launder trend
4 featured examples from Jun 27, 2017 to Feb 28, 2019CategoryTech
Deodorizing Coat Hangers
The Nanoe X Can Deodorize Clothes in About Five Hours
The clothing industry can capitalize on the tech-infused coat hanger trend by offering innovative garment care solutions to consumers.
CategoryTech
Dry Cleaning Vending Machines
VClean Life is Making Dry Cleaning Easier with Automated Machines
Companies in the retail vending industry can take advantage of the growing trend for vending machines that offer services such as dry cleaning, expanding their business offerings.
CategoryTech
Same-Day Laundry Deliveries
Cleanly Now Offers Same-Day Dry Cleaning and Laundry Delivery
The on-demand services industry can leverage same-day laundry deliveries to attract more customers and provide a competitive advantage.
CategoryLifestyle
At-Home Dry Cleaning Kits
Dryel's $10 Kit Affordably Handles Special Care Clothing
The laundry and dry cleaning services industry can explore partnerships or integrate at-home dry cleaning kits to extend their offerings and cater to customers' demands for conven…
