Dryel's $10 Kit Affordably Handles Special Care Clothing
Laura McQuarrie — February 28, 2019 — Lifestyle
References: dryel & businessinsider
As an alternative to caring for dry-clean only clothing with frequent and expensive trips to the dry cleaner, consumers can make the most of Dryel's at-home dry cleaning kit, which only requires an investment of $10 to get started. In the home care clothing kit, users will find essential items for caring for notoriously difficult materials like denim, wool, cashmere, velvet, silk and leather. The kit contains a garment bag, a stain-removing booster spray and Dryel's patented cleaning cloth. Together, these tools work together to prevent fading, shrinking and stretching.
To use the at-home dry cleaning kit, consumers are able to place up to five garments and the "ultracleaning" cloth in the reusable bag and use any booster spray on garments that need stains or dirt lifted. The entire bag can then be put in the dryer on medium heat for 15 to 30 minutes to make the most of steam cleaning for fresh, wrinkle-free clothing.
To use the at-home dry cleaning kit, consumers are able to place up to five garments and the "ultracleaning" cloth in the reusable bag and use any booster spray on garments that need stains or dirt lifted. The entire bag can then be put in the dryer on medium heat for 15 to 30 minutes to make the most of steam cleaning for fresh, wrinkle-free clothing.
Trend Themes
1. At-home Dry Cleaning - At-home dry cleaning kits are disrupting the traditional dry-cleaning industry by offering an affordable and convenient solution for consumers to care for their special care clothing at home.
2. DIY Clothing Care - The rise of at-home dry cleaning kits is fueling the trend of do-it-yourself clothing care, empowering consumers to take control of maintaining and cleaning their delicate garments.
3. Convenient and Affordable Solutions - At-home dry cleaning kits present a disruptive innovation opportunity to provide consumers with convenient and cost-effective solutions for preserving and cleaning their special care clothing.
Industry Implications
1. Laundry and Dry Cleaning Services - The laundry and dry cleaning services industry can explore partnerships or integrate at-home dry cleaning kits to extend their offerings and cater to customers' demands for convenience and affordability.
2. Homecare Products and Goods - Homecare product companies can tap into the growing market for at-home dry cleaning kits by developing and marketing innovative cleaning solutions specifically designed for various types of special care clothing.
3. E-commerce and Retail - E-commerce platforms and retail stores can seize the disruptive opportunity of at-home dry cleaning kits by incorporating these products into their offerings, providing customers with easy access to affordable and convenient clothing care solutions.
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