Announced at Blizzcon 2018, 'Lucio-Ohs' are a video game-branded cereal celebrating the immensely popular Overwatch. Based on an in-game joke, Lucio-Ohs showcase the skating DJ support character who happens to be an international celebrity in the game. The cereal will be produced by Kellogg's and will come packaged with new Overwatch loot. Lucio-Ohs will be available in December 2018 and will be Fruit Loop-flavored.
In addition to the announcement of the cereal, Blizzard Entertainment and the Overwatch team announced a full album of Lucio music. Known as 'Synaesthesia Auditiva,' this album features original music -- some of which can be heard in the game. The release of the album was hinted back in 2015 with a fictional news story about the character.
Image Credit: Blizzard Entertainment
Key Themes Behind This Trend
- Branded Food Products
- Opportunity for companies to promote their brand in a new way through food products.
- Cross-promotion Marketing
- Opportunity to build brand awareness and customer loyalty through cross-promotion with other brands.
- Virtual Product Expansion
- Opportunity to expand product lines through virtual products or merchandise based on video games or other virtual worlds.
Where This Applies
- Food and Beverage Industry
- Opportunity for food and beverage companies to expand their product lines through branded food products.
- Gaming Industry
- Opportunity for gaming companies to expand their brand and target audience through cross-promotion marketing.
- Marketing and Advertising Industry
- Opportunity for marketing and advertising companies to offer cross-promotion marketing strategies and virtual product expansion solutions.
