Category
Tech
Delegated Interfaces
Trend cluster
Category
Mixed-Reality
Showing
Showrooms and showing experiences adopt mixed-reality designs.
4.1
Trend score
Trend
What is the Mixed-Reality Showing trend?
Mixed-Reality Showing: Brands showing their products are turning to mixed-reality technologies in order to elevate the experiences their customer has at the events they curate. These technologies allow for more immersive visitor experiences and create more interactive forms of engagement.
Insight
The consumer insight behind the Mixed-Reality Showing trend
The accessibility of entertainment tech has facilitated a consumer demand for more interactive experiences that are made accessible to them. In this space, individuals are not only intrigued by the mode of presentation but are also eager to interact with it because of how novel it still is in the commercial space. As a result, consumers become increasingly excited when faced with such opportunities.
Trend themes
Themes within the Mixed-Reality Showing trend
Three behaviours holding the trend together01
Mixed-Reality Experiences
Brands are turning to mixed-reality technology to create immersive and interactive experiences that elevate customer engagement.
02
Virtual Reality Shopping
Virtual reality is being used to create unique and engaging shopping experiences that blur the line between physical and digital products.
03
Holographic Design Tools
Holographic technology is being used in the design process to allow for real-time visualization of proposed changes in various industries.
Industry implications
What the Mixed-Reality Showing trend means for industry
Where the trend changes the playbookFor
Automotive
Mixed-reality technology is revolutionizing the car buying experience by allowing customers to view and customize cars in a more interactive and immersive way.
For
Fashion and Beauty
The fashion and beauty industry is using mixed-reality technology to create unique shopping experiences and showcase products in a way that is more engaging and memorable for consumers.
For
Design
Holographic technology is becoming an increasingly important tool in the design process, allowing for real-time visualization of proposed changes and speeding up the production process.
Workshop question
Conceptualize a showing experience for your product/service that incorporates mixed-reality technology.
Trend signals
Trend signals for Mixed-Reality Showing
Trend score 4.1 out of 10, from popularity 73%, activity 41%, freshness 8%.
Popularity73%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Mixed-Reality Showing trend
5 featured examples from Aug 31, 2017 to Feb 18, 2019CategoryMarketing
Mixed-Reality Fragrance Experiences
Coty's Multi-Sensory Experience Pairs Scent & Virtual Visuals
Creating innovative scent experiences for consumers by incorporating technology and other senses.
CategoryTech
Mixed-Reality Fashion Shows
Central Saint Martins Created a 5G-Powered London Fashion Week Show
Fashion brands and designers can use mixed-reality technology to create unique and creative runway experiences for their audiences, and potentially even extend these experiences t…
CategoryTech
Mixed-Reality Shopping Events
chloma x STYLY are Introducing the Future of Shopping
The opportunity for retailers to create unique and engaging shopping experiences that differentiate their brand from competitors.
CategoryAutos
Holographic Car Design Tools
Ford is Now Using Microsoft's HoloLens for Its Design Center
The adoption of mixed-reality technology in automotive design opens up new possibilities for faster and more innovative vehicle creation.
CategoryAutos
Mixed-Reality Car Showrooms
The 'Chevrolet V-Showroom' App Virtually Presents the Chevy Cruze
As exemplified in the article, car dealerships can use mixed-reality showrooms to enhance the car buying process for customers.
