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Mixed-Reality Showing

Showrooms and showing experiences adopt mixed-reality designs

Trend - Brands showing their products are turning to mixed-reality technologies in order to elevate the experiences their customer has at the events they curate. These technologies allow for more immersive visitor experiences and create more interactive forms of engagement.

Insight - The accessibility of entertainment tech has facilitated a consumer demand for more interactive experiences that are made accessible to them. In this space, individuals are not only intrigued by the mode of presentation but are also eager to interact with it because of how novel it still is in the commercial space. As a result, consumers become increasingly excited when faced with such opportunities.
Workshop Question - Conceptualize a showing experience for your product/service that incorporates mixed-reality technology.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
91,176 Total Clicks
Date Range:
Aug 17 — Mar 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Mixed-Reality Fragrance Experiences
Mixed-Reality Fragrance Experiences
Coty's Multi-Sensory Experience Pairs Scent & Virtual Visuals
To enhance consumers’ fragrance experiences, Coty created a multi-sensory, immersive journey that explores fine fragrances with technology. Due to the way the brain processes scents,... MORE
Mixed-Reality Fashion Shows
Mixed-Reality Fashion Shows
Central Saint Martins Created a 5G-Powered London Fashion Week Show
A handful of forward-thinking fashion brands experimented with unconventional runway shows for New York Fashion Week and for its London Fashion Week show, Central Saint Martins hosted a first-of-its-... MORE
play_circle_filled Mixed-Reality Shopping Events
Mixed-Reality Shopping Events
chloma x STYLY are Introducing the Future of Shopping
Virtual reality fashion service STYLY and fashion label ‘chloma’ recently teamed up for an event in Tokyo, Japan, to introduce the world to the future of shopping. The mixed-reality... MORE
play_circle_filled Holographic Car Design Tools
Holographic Car Design Tools
Ford is Now Using Microsoft's HoloLens for Its Design Center
Ford is now employing mixed-reality technology from Microsoft’s HoloLens for visualizing holographic car creations in its Design Center. With this innovation, it is easier than ever for its... MORE
play_circle_filled Mixed-Reality Car Showrooms
Mixed-Reality Car Showrooms
The 'Chevrolet V-Showroom' App Virtually Presents the Chevy Cruze
Knowing that many dealerships in urban environments lack the physical space to display cars, Isobar created the ‘Chevrolet V-Showroom’ to make it possible for people to view the new 2017... MORE

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