Mixed-Reality Showing

Showrooms and showing experiences adopt mixed-reality designs

Implications - Brands showing their products are turning to mixed-reality technologies in order to elevate the experiences their customer has at the events they curate. These technologies allow for more immersive visitor experiences, and create more interactive forms of engagement at showings when compared to the relatively passive act of simply viewing products.

Workshop Question - Conceptualize a showing experience for your product/service that incorporates mixed-reality technology.
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71,934 Total Clicks
Aug 17 - Mar 19
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Featured Examples
Mixed-Reality Fragrance Experiences - Coty's Multi-Sensory Experience Pairs Scent & Virtual Visuals
SCORE 8.1
This Year and Hot 1,315 Clicks Pub: Dec 19, 18
Mixed-Reality Fragrance Experiences
Coty's Multi-Sensory Experience Pairs Scent & Virtual Visuals
To enhance consumers’ fragrance experiences, Coty created a multi-sensory, immersive journey that explores fine fragrances with technology. Due to the way the brain processes scents,... [More]
Mixed-Reality Fashion Shows - Central Saint Martins Created a 5G-Powered London Fashion Week Show
SCORE 7
This Year and Warm 580 Clicks Pub: Feb 18, 19
Mixed-Reality Fashion Shows
Central Saint Martins Created a 5G-Powered London Fashion Week Show
A handful of forward-thinking fashion brands experimented with unconventional runway shows for New York Fashion Week and for its London Fashion Week show, Central Saint Martins hosted a first-of-its-... [More]
Mixed-Reality Shopping Events - chloma x STYLY are Introducing the Future of Shopping
SCORE 4.6
Average 364 Clicks Pub: Oct 2, 17
Mixed-Reality Shopping Events
chloma x STYLY are Introducing the Future of Shopping
Virtual reality fashion service STYLY and fashion label ‘chloma’ recently teamed up for an event in Tokyo, Japan, to introduce the world to the future of shopping. The mixed-reality... [More]
Holographic Car Design Tools - Ford is Now Using Microsoft's HoloLens for Its Design Center
SCORE 3.7
Mild 256 Clicks Pub: Oct 5, 17
Holographic Car Design Tools
Ford is Now Using Microsoft's HoloLens for Its Design Center
Ford is now employing mixed-reality technology from Microsoft’s HoloLens for visualizing holographic car creations in its Design Center. With this innovation, it is easier than ever for its... [More]
Mixed-Reality Car Showrooms - The 'Chevrolet V-Showroom' App Virtually Presents the Chevy Cruze
SCORE 4
Mild 358 Clicks Pub: Aug 31, 17
Mixed-Reality Car Showrooms
The 'Chevrolet V-Showroom' App Virtually Presents the Chevy Cruze
Knowing that many dealerships in urban environments lack the physical space to display cars, Isobar created the ‘Chevrolet V-Showroom’ to make it possible for people to view the new 2017... [More]
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