Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'Chevrolet V-Showroom' App Virtually Presents the Chevy Cruze

 - Aug 31, 2017
References: isobar & eventmagazine
Knowing that many dealerships in urban environments lack the physical space to display cars, Isobar created the 'Chevrolet V-Showroom' to make it possible for people to view the new 2017 Chevy Cruze on everything from a coffee table to the street.

The app works on an iPad with an optical hardware attachment for viewing the car. With this mixed-reality system, users are able to change the color of the car, visualize it speeding down a road or view the many interior options that can be customized.

As Isobar puts it: "As brands find themselves moving into a world of reduced physical retail footprint, with a highly-mobile salesforce, they’ve have had to either struggle with underwhelming product presentations or struggle with bulky sales kits. They need a better solution to meet this new reality, all while retaining a good retail and product experience."

Many consumers are looking to avoid visits to traditional vehicle dealerships and will favor the kind of flexible experience that the V-Showroom can provide.