chloma x STYLY are Introducing the Future of Shopping

 - Oct 2, 2017
References: & japantrends
Virtual reality fashion service STYLY and fashion label 'chloma' recently teamed up for an event in Tokyo, Japan, to introduce the world to the future of shopping.

The mixed-reality shopping event presents a line of clothing for sale, but in an environment where physical and digital items co-exist and have the potential to interact with one another in real-time. For the event, Takuto Sato created a physical space with his signature combination of neon signage and plants, while an immersive virtual space was designed by illustrator Tokiya Sakba and media artist God Scorpion.

As well as offering an imaginative way for shoppers to interact with garments and accessories, this space-saving style of display also allows for the creation of product displays that would otherwise be impossible to create with the limitations of real-world physics.